Online Clothing Retailers: The Social Media Top Ten
With potential shoppers browsing for tips on the hottest new styles, online clothing retailers are actively trying to boost their social media followers and, naturally, sales. Which online retailers are making the most use of social media channels? Here’s our Top Ten.
Who’s topping the league tables? Let’s start with ASOS. We just reported on the connection between its social media community building investment and its top line sales growth. Still, it’s not quite enough to top the list.
By a simple measure of social media fans (we looked at all branded social media channels including Facebook, YouTube, MySpace, Bebo, Twitter and bespoke communities), Zappos is the tops, edging out ASOS by roughly 50,000. Here’s the full list:
On a side note, notice ASOS is the only one with a bespoke social community, and it accounts more than 75% of the total fan following. Could this be the rise of home-grown social media networks for online retailers?