SMI special report: How the BP long tail PR crisis packs a sting
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In this age of Twitter storms and blog swarms, crisis communications experts are being forced to rethink how to defuse what we like to call the “long tail” effect of nasty buzz. BP is experiencing an online and offline reputation disaster but in social media it has fallen prey to what we call the “sting in the long tail effect,” where the daily bad-mouthing in social media channels has an amplifying effect, capable of devastating a brand.
In new research, Social Media Influence took an in-depth look at the biggest online reputation management crisis of the Twitter age, the BP oil spill. With all the talk of boycotting BP on Twitter, Facebook and the blogs (an outcry that has caught the attention of the mainstream press), we decided to dig a little deeper to see what lessons all PR professionals and reputation management experts could learn from this debacle. Here’s a sneak peak of the BP fallout.
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SMI special report: How the BP long tail PR crisis packs a sting http://ow.ly/1qAzmu
This comment was originally posted on Twitter
SMI special report: How the BP long tail PR crisis packs a sting http://ow.ly/1qAzmu
This comment was originally posted on Twitter
SMI special report: How the BP long tail PR crisis packs a sting http://bit.ly/cFHF0v
This comment was originally posted on Twitter
The sing in the social media long tail for BP http://ht.ly/1Wz28 Gagging “I want my life back” BP chief might help chief#SM
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[...] of iPhone 4 pre-orders made it the second most villainous company (no brand is going to replace BP as Public Enemy Number 1) on the Net. Admirably, AT&T went into fire-fighting mode on Twitter, answering individual [...]
SMI special report: How the BP long tail PR crisis packs a sting http://ow.ly/1qAzmu
This comment was originally posted on Twitter
[...] BP and the long tail PR crisis: SMI [...]
[...] areas of the country. The strong determination of the die-hard Facebook members is sure to keep the long-tailed PR crisis going for several months down the road. var a2a_config = a2a_config || {}; [...]
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