SMI special report: How the BP long tail PR crisis packs a sting
In this age of Twitter storms and blog swarms, crisis communications experts are being forced to rethink how to defuse what we like to call the “long tail” effect of nasty buzz. BP is experiencing an online and offline reputation disaster but in social media it has fallen prey to what we call the “sting in the long tail effect,” where the daily bad-mouthing in social media channels has an amplifying effect, capable of devastating a brand.
In new research, Social Media Influence took an in-depth look at the biggest online reputation management crisis of the Twitter age, the BP oil spill. With all the talk of boycotting BP on Twitter, Facebook and the blogs (an outcry that has caught the attention of the mainstream press), we decided to dig a little deeper to see what lessons all PR professionals and reputation management experts could learn from this debacle. Here’s a sneak peak of the BP fallout.
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