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	<title>Comments on: The era of &#8220;big brand&#8221; marketing is dead</title>
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		<title>By: SMI Conference Spotlight: PepsiCo invests in a social media movement &#124; Social Media Influence</title>
		<link>http://socialmediainfluence.com/2010/06/02/the-era-of-big-brand-marketing-is-dead/comment-page-1/#comment-9585</link>
		<dc:creator>SMI Conference Spotlight: PepsiCo invests in a social media movement &#124; Social Media Influence</dc:creator>
		<pubDate>Mon, 07 Jun 2010 10:38:12 +0000</pubDate>
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		<description>[...] all part of PepsiCo&#8217;s philosophy about social media&#8217;s role in a company&#8217;s brand image. “Social media happens to be one [...]</description>
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