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Home » Engagement, News, Social Media News, Technology, Apps, Innovation

Kindle’s social bid to dethrone the iPad and win over Jane Austen fans

Submitted by on May 26, 2010 – 8:19 amNo Comment

The battle for supremacy in the billion-dollar e-reader market keeps getting better and better. For us, anyhow. Now, the Kindle e-book reader is set on providing readers with a new social reading experience that–get this, Jane Austen fans–allows you to share book passages with your friends. Is that enough to silence the iPad buzz?

The tech blog Engadget reports that Kindle users will now have the option of sharing highlighted book passages with their friends on Facebook and Twitter. Get ready for Mr. Darcy quotes filling in as Twitter and Facebook status updates. What’s more, users have the option of viewing their friends’ highlights directly on their own Kindle.

Read it how you want, but the iPad vs. Kindle debate is still up in the air. Where the Kindle dominates in book variety, the iPad trumps the aesthetic eye. Indeed, the iPad e-book reader has already proven to be convenient and amazingly beautiful, critics say. We wouldn’t necessarily know (yet) in Europe though as we patiently wait for shipments.

Apple’s e-book service iBook has made no announcements about incorporating social functions into its books. And while the iPad packed a punch with its one million sales in under a month of launch, the Kindle has at least 3 times as many users already. As Amazon CEO Jeff Bezos told investors yesterday, the strategy for the Kindle is to focus on serious bookworms. There’s a downside though for gadget lovers. You can forget about a color screen any time soon.

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