BP unable to contain the social media furore
Submitted by Social Media Influence on May 26, 2010 – 8:40 am10 Comments
Mike Schwede of Orange8 Interactive, whose work on the impact of the Nestlé-Greenpeace pressure campaign we’ve highlighted here before, has just published an in-depth social media brand analysis of troubled Big Oil heavy, BP. As Schwede points out, before the April 2oth Deepwater Horizon spill, BP critics were in the minority. The BP-bashing now dominates online discourse, and the bad blood appears to be going from bad to worse. Thanks for alerting us to this research, Mike.
BP: Quick Social Media Brand Analysis
View more presentations from orange8 interactive ag.
10 Comments »
BP unable to contain the social media furore – Mike Schwede of Orange8 Interactive, whose work on the impact of the… http://ow.ly/17vhjE
This comment was originally posted on Twitter
#BP unable to contain the social media furore http://bit.ly/cKM01I #SocialMedia
This comment was originally posted on Twitter
@armano have a look to the social media monitoring analysis on #BP http://bit.ly/bsoJs7 #oilspill
This comment was originally posted on Twitter
Social Media Influence: Social Media News & Intelligence » BP …: Mike Schwede of Orange8 Interactive, whose work… http://bit.ly/9B1hDF
This comment was originally posted on Twitter
Social Media Influence: Social Media News & Intelligence » BP … http://bit.ly/byGb1z
This comment was originally posted on Twitter
social media analysis of #bp before and after the spill @mikeschwede of @orange8 did http://bit.ly/9B1hDF #socialmedia #oilspill
This comment was originally posted on Twitter
BP unable to contain the social media furore http://bit.ly/cdC4nL
This comment was originally posted on Twitter
http://bit.ly/b8TQOz BP can’t “control” #SM if it can’t contr. the wellhead. Even then it is the wrong assumption
This comment was originally posted on Twitter
Have a look to the new version of the analysis:
http://www.slideshare.net/orange8interactive/bp-social-media-buzz-report-aug2010
[...] As we reported a week ago, the “Boycott BP” movement remains a valid cause among just the diehards and now the latest analysis from Mike Schwede at Orange8 Interactive gives more detailed evidence [...]
Additional comments powered by BackType