Greenpeace enlists web activists to remake BP logo
Activists at Greenpeace have really stepped up their use of social media of late to recruit more and more members of the general public into its various corporate pressure campaigns. Just today, they’ve renewed the fight against BP in its ongoing stop- tar-sands-investment crusade by asking the general public to rebrand BP by redesigning the company’s corporate logo. So far, we’ve seen BP standing for “Bad People“, “Broken Promises” and “Bloody Pillagers“. And those are the tame ones.Already, the “rebrand BP” contest, as it’s being called, is starting to trend on Twitter and it’s getting howls of approvals from Greenpeace International’s 485,000-plus Facebook following.
The main knock on Greenpeace through the years is that its often militant approach to corporate activism has been a big turn-off for mainstream consumers, even the green ones. But Greenpeace has really softened its edges through a more inclusive approach that involves rallying the masses behind various environmental causes. Its deft use of social media is at the heart of this new philosophy. Case in point, Greenpeace is asking the public to tap its creative juices to send BP a blunt message:
BP’s slick green logo doesn’t suit a company that wants to invest in tar sands, the dirtiest oil there currently is.
We’re inviting you to design them a new logo that’s more suitable for their dirty business.
This spring, Greenpeace put its massive online following at the vanguard of a recent campaign against Nestle that saw the massive conglomerate buckle to pressure and issue a rare policy change statement on sourcing palm oil, an important ingredient in its candy bars.
Feeling emboldened, Greenpeace has stepped up its efforts against various corporations, using regular Joe’s to help it fight its fight. Will consumer activism ever be the same?
Editor’s note: Come hear the major brands discuss their successful social media investment strategies at the Social Media Influence conference (June 22nd in London). Speakers include PepsiCo, Starbucks, Dell, Sony, Dachis Group and many others.
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Greenpeace enlists web activists to remake BP logo – Activists at Greenpeace have really stepped up their use of so… http://ow.ly/17rYbK
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Greenpeace Enlists Web Activists to Remake BP Logo » http://bit.ly/dlT1gY @socialinfluence #green
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[...] of raw crude into the Gulf of Mexico last month. Last week, Greenpeace invited the public to trash redesign the BP logo as part of its latest social media-inspired pressure campaign. Now, there’s another source of [...]
Deepwater Horizon Response – and its Twitter feed @oil_spill_2010 – is a collection of federal agencies that provides oversight of BP and is dedicated to securing the well, fighting the spill offshore, protecting the coast and minimizing impacts on the environment and local economy. While the response includes BP, @oil_spill_2010 is not part of BP PR.
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Thank you for clarifying all the parties involved in the @oil_spill_2010 feed. We have to ask: Who decided on the “2010″ handle? This won’t be an annual event, right?
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