By: Roy Temple

Roy Temple — Mon, 31 May 2010 13:49:55 +0000

Thanks for the analysis. It will be interesting to see how the combined companies deal with social media strategy.

By: Social Media Influence

Social Media Influence — Tue, 25 May 2010 07:13:56 +0000

Good question, Roy. The Oreo brand managers do a good job with social networking, (not only with the official Facebook page), creating numerous opportunities for fans to engage with one another and the company. In short, it’s a vibrant community they’ve created and it shows in the enthusiastic response from Oreo lovers. Kool-Aid is a different story entirely. It doesn’t engage with its community and instead the Wall on its main page fills up with all kinds of chatter, including the infamous “don’t drink the Kool-Aid” cracks. Looks like a lot of graffiti in a prominent place. Kraft, we’ve seen, doesn’t take the same dedicated approach to customer outreach as Cadbury’s, as is evident with its inconsistent social media strategy. Should be interesting to see if this changes now that all the brands are under one roof.

By: Roy Temple

Roy Temple — Mon, 24 May 2010 15:02:29 +0000

So what’s your analysis of the reason behind the wide disparity in the Kraft brands? Why is Oreo so hot in social and Kool Aid lagging so badly?

Comments on: Cadbury’s social media chops still not rubbing off on owner Kraft

By: Roy Temple

By: Social Media Influence

By: Roy Temple