Brits’ social networking habit trumps gaming, texting and porn
So says a new report out this morning by the IAB UK, which calculates that Britons spend more time on blogs and social networks each day than they do checking email, texting mates, playing games or surfing for porn, combined. The biggest casualty of this social networking addiction is instant-messaging. IM-ing just three years ago “was the most heavily used [tech past-time] but has since dropped below Email and Online Games. IM’s share of UK Internet time has fallen from 14 percent to 5 percent – a relative drop of 66 percent,” the report says.
The IAB UK illustrate the breakdown of the average UK users’ tech habits as such:
What the study does not tell us is whether or not social network usage is stealing time from Briton’s mainstream media consumption habits. If, though, social networking usage is up 65 percent over the past three years some traditional media will be losing out.
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Brits’ social networking habit trumps gaming, texting and porn: claims new report by the IAB UK http://bit.ly/aoWNgq
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Brits’ social networking habit trumps gaming, texting and porn http://bit.ly/cvxBz3
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