JetBlue Airways launched a new online media campaign this morning making real customers the spokespeople for the airline’s commodious perq: extra leg-room. But while JetBlue usually gets high marks for its social media prowess, so far it’s looking like this new effort could have difficulty getting off the ground.

The American airline created an animated new website outlining all the goodies you can find onboard a JetBlue flight, from Dunkin Donuts coffee to “toe-wiggling” legroom. The interesting part, however, is that they’ve recruited real customers to show people through the videos. This is all based off the idea that, as Michael Stromer of JetBlue tells the New York Times, “we’re in a world where people do not trust what companies have to say about themselves, but they trust what other people tell them.”

Indeed they do, Mr. Stromer. Our only concern is that the airline only has four actual customers talking and doesn’t seem to be involving the rest of us into the campaign. This isn’t to say JetBlue isn’t good with social media. Their Facebook page has over 180,000 fans and their Twitter feed has 1.5 million followers, but there is so far no mention of the new ad campaign on either. Instead, on Twitter, we get detail that “construction and wind” at JFK Airport have slowed arrivals. Furthermore, despite having a Youtube channel with 310 subscribers and 17,000 views, they have not incorporated this into their new campaign, or vice versa, ignoring some powerful channels that could connect still more consumers to this JetBlue “experience” website.

The Times’ ad critic Stuart Elliott was impressed, saying JetBlue is asking “its fliers to keep spreading the word.” To be exact, JetBlue is asking only four fliers to spread the word; the rest of us apparently have to take their word for it.

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