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Home » Engagement, News, Social Media News

Domino’s turns to free pizza and Facebook to win over fans

Submitted by on May 7, 2010 – 10:55 am6 Comments

This could be big on college campuses. Domino’s Pizza created a pizza give-away game that will get you and your friends to put bounties on each others’ taste buds. Not bad for a company that showed little taste in their past social media adventures.

It works like this: You go to Domino’s Facebook page and put in your friends information. They get a buy-one-get-one free coupon for a Domino’s pizza. If they use it, you get the same coupon for yourself, and the person with the most “captured bounties” (aka most friends who use the coupon) by June 27 gets free pizza for a year. Sweet!

This is all part of the Pizza Holdouts ad campaign started by the company to get people to try their new pizza recipe. Alongside a massive TV commercial investment, Domino’s has been pumping out this deal to their 12,600 followers on Twitter and 478,000 Facebook fans in recent days.

This is a great pick-up for Domino’s considering their gag-worthy social media uproar from last year. They suffered a major PR crisis when one of their employees posted a video of them sticking cheese up their nose (no, they weren’t 3-years-old) on YouTube. Then they launched a crowd-sourcing campaign called Pizza Turnaround earlier this year to find a new recipe inspired directly from their customers. This didn’t get people excited though.

But the Pizza Holdouts campaign looks like it could cook. If they do it right. Recruiting pizza lovers to spread word about the new pizza recipe is a great idea. And, giving out free pizza is always a good idea, in our opinion. But it may be limited to the poor college kid who is already having a hard time affording the Domino’s $5.99 medium pizza deal and who has 1,000+ Facebook friends to play with.

Editor’s Note: Want to learn more about social media best practice? Join our LinkedIn Group and enjoy a great discount on attending the Social Media Conference, June 22.

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