Advertising zoo-lander: picking apart the integrated social media campaign
Submitted by matthew yeomans on April 27, 2010 – 7:11 am6 Comments
If this video starts off sounding like your worst social media campaign nightmare then stick around until the end for the sting in the tail.
We like it not for its print boosterism but for the reminder that successful conversation about a product or service is not about flooding social networks to get the most audience but rather connecting your product with the right audience….whatever media they are using.
Viral addicts, take note.
6 Comments »
Advertising zoo-lander: picking apart the integrated social media campaign http://bit.ly/a8pdcv
This comment was originally posted on Twitter
Advertising zoo-lander: picking apart the integrated social media campaign http://ow.ly/1DwFf
This comment was originally posted on Twitter
Advertising zoo-lander: picking apart the integrated social media campaign http://ow.ly/1DwKW
This comment was originally posted on Twitter
Advertising zoo-lander: picking apart the integrated social media campaign http://bit.ly/a6qT8f
This comment was originally posted on Twitter
@Tim_Lloyd1 Advertising zoo-lander: picking apart the integrated social media campaign http://bit.ly/a6qT8f
This comment was originally posted on Twitter
@Tim_Lloyd1 Advertising zoo-lander: picking apart the integrated social media campaign http://bit.ly/a6qT8f
This comment was originally posted on Twitter
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