Social shopping goes “Geo”
In yesterday’s post we talked about how Facebook’s Open Graph was going to revolutionize online shopping and advertising online by adding the social touch. But it appears Open Graph is just the tip of the iceberg. Next up? Location-based service.
Most location-based shopping discussion has surrounded the battle between Foursquare and Gowalla. Which is the most talked about? Which is the most used? Which has more businesses participating?
As Social Times lays out, the biggest barriers facing the two location-based applications are:
- not enough people using the services
- not enough businesses use it either
- business don’t have enough information about their customers to use it effectively.
When Facebook finally goes Geo, all this fuss over Foursquare and Gowalla might not matter anymore. Here’s why we think that:
Facebook has the following advantages:
- a lot of people (400 million-plus)
- a lot of businesses onboard
- a newly released data gathering function called Open Graph that can pick up even the most subtle details of potential customers to interest still more businesses.
Facebook didn’t talk about geo-tagging at the F8 conference, but that may have been all part of the plan. Why not start gathering information about tastes online then later apply this information to real world shopping sprees? All the while, more people and business can sign up and data from real world transactions can start to be recorded on Open Graph, too.
Facebook’s “semantic web” approach, basing itself off relationships and interests, is much different than Google’s organization of the web, something Google is trying to change with the geo-enabled Buzz. Meanwhile, Apple’s app infrastructure is proving more of a draw to retailers like Best Buy and Macy’s in the U.S. looking to exploit the hundreds of millions of ready and able mobile-toting shoppers.
Whether it’s Foursquare or Gowalla or Facebook or Google or Apple’s app portfolio taking the lead in social shopping, one thing is for sure: the infrastructure is in place and the people are ready to participate, showing social shopping has arrived.
Editor’s note: The impact of social shopping and the “apps economy” will be discussed in depth at this year’s Social Media Influence conference in London on June 22nd.
14 Comments »
SMI blog post: Social shopping goes “Geo” http://socialmediainfluence.com/2010/04/23/social-shopping-goes-geo/
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#SemNews : Social Media Influence: Social Media News & Intellegence » Social … http://bit.ly/9OhySI
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#RT #SM #SocialMedia Social Media Influence: Social Media News & Intellegence » Social …: Whether … http://bit.ly/93X3CD #social #media
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Social Media Influence: Social Media News & Intellegence » Social …: Meanwhile, Apple’s app … http://bit.ly/by6wJB #mobile #socialmedia
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Social shopping goes “Geo” … http://bit.ly/aZ10KX
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Le #socialcommerce devient local http://tinyurl.com/2e7d3dc
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Keeps wondering how my first blog post ended up about social media?
I read your article above and this other article here just before http://vaynermedia.com/2010/04/early-proof-that-geolocation-marketing-will-succeed/
They just set my mind racing as although I think the potential for business to use social media (& geo location tech in particular) is here now, I think it isn’t even on the radar for most small/medium businesses and it is very early baby steps for more savvier businesses.
Any way here’s my post….
http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&gid=2990625&discussionID=18434850&sik=1272273263107&trk=ug_qa_q&goback=.anh_2990625.and_2990625_18434850_*2_1.ana_2990625_1272273263107_3_1
Also thanks for accepting me to your LinkedIn group & following me on twitter : )
@garyvee ’s email round up lead me to a http://ow.ly/1Cuir by @vaynermedia just read http://ow.ly/1CuiT by @socialinfluence 1st Blog
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Social shopping goes “Geo” http://bit.ly/cxeKTU #Facebook #Geolocation #socialmedia
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Social shopping goes “Geo” – http://ow.ly/1Et9t
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Social shopping goes “Geo”: Foursquare vs Gowalla e non solo, se Facebook diventasse Geo http://bit.ly/cxeKTU
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[...] is proven effective, as shown by ASOS’ major growth in revenue in the past year. With geo-social shopping emerging and with the rise of 40+ active Facebook users, retailers of all shapes (ahem, Amazon) are [...]
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