The Facebook F8 conference in San Francisco starts today. Here’s what you need to know about how Facebook is going to change your brand’s online experience.

Talkability…
As we know, the aim of Facebook Connect is to consolidate the “Facebook experience” to every website on the web, much like the “come-one-come-all” philosophy of  Twitter’s @anywhere and Meebo’s XAuth. But where rival platforms are just getting started, Facebook is taking Connect to the next level with the the Open Graph API. Essentially, with a few lines of code your website can become its own Facebok fan page with its own comment box, like buttons, and fans. Anytime one of your fans says something about you on your site it will also be broadcasted on your site’s actually Facebook fan page.

…meets Connectability
Does the idea of all comments under one roof sound a little bit scary? Perhaps. A lot of information about your brands can be swirled around quickly and land prominently on a Facebook page. But it goes both ways. The Open Graph will also be recording data on thousands of interactions and relationships – think how Google Analytics records site statistics except this is in terms of friends, interests, and more subtle details regarding potential customers. A great idea, we think, for companies wanting to hone their brand presence online.

Privacy concerns linger
As we’ve been reporting, Facebook appears headed for a showdown with privacy advocates. And a system as unclear and as complex as Open Graph seems on par with a mythical creature like Cerberus that only a privacy setting like Hercules can control. Unfortunately, it looks like Facebook might fall short here, at least until the beast can be understood.

Want to hear it from founder Mark Zuckerburg himself? Watch the F8 conference here.