The Nestlé-Greenpeace clash: a chronology
Great work by Scott Douglas, who puts together this presentation on what could be the most successful social media pressure campaign yet: Greenpeace’s hijacking in recent days of Nestlé’s Facebook page on the way to getting the confectioner to drop its ties to an Indonesian palm oil supplier.
Interestingly, Nestlé not only appologized for its heavy-handed approach, but, in the wake of the Greenpeace controversy, it also cut all ties with its Indonesian palm oil supplier. The latter development is getting little attention.
Editor’s note: Come here the major brands discuss their successful social media investment strategies at the Social Media Influence conference (June 22nd in London). Speakers include PepsiCo, Starbucks, Dell, Sony, Dachis Group and many others.
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Pink Floyd – Shine On You Crazy Diamond (parts VI-XI) http://twic.li/ieB ?
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Blog: Latest Well Fargo Mortgage Auctions http://mortg.ag/e/2010/03/latest-well-fargo-mortgage-auctions-58/
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Pink Floyd – Shine On You Crazy Diamond (parts VI-XI) http://twic.li/ieB ?
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Pink Floyd – Shine On You Crazy Diamond (parts VI-XI) http://twic.li/ieB ?
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Pink Floyd – Shine On You Crazy Diamond (parts VI-XI) http://twic.li/ieB ?
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Pink Floyd – Shine On You Crazy Diamond (parts VI-XI) http://twic.li/ieB ?
This comment was originally posted on Twitter
Pink Floyd – Shine On You Crazy Diamond (parts VI-XI) http://twic.li/ieB ?
This comment was originally posted on Twitter
Pink Floyd – Shine On You Crazy Diamond (parts VI-XI) http://twic.li/ieB ?
This comment was originally posted on Twitter
Pink Floyd – Shine On You Crazy Diamond (parts VI-XI) http://twic.li/ieB ?
This comment was originally posted on Twitter
Pink Floyd – Shine On You Crazy Diamond (parts VI-XI) http://twic.li/ieB ?
This comment was originally posted on Twitter
Pink Floyd – Shine On You Crazy Diamond (parts VI-XI) http://twic.li/ieB ?
This comment was originally posted on Twitter
Pink Floyd – Shine On You Crazy Diamond (parts VI-XI) http://twic.li/ieB ?
This comment was originally posted on Twitter
Pink Floyd – Shine On You Crazy Diamond (parts VI-XI) http://twic.li/ieB ?
This comment was originally posted on Twitter
Pink Floyd – Shine On You Crazy Diamond (parts VI-XI) http://twic.li/ieB ?
This comment was originally posted on Twitter
Pink Floyd – Shine On You Crazy Diamond (parts VI-XI) http://twic.li/ieB ?
This comment was originally posted on Twitter
Pink Floyd – Shine On You Crazy Diamond (parts VI-XI) http://twic.li/ieB ?
This comment was originally posted on Twitter
Pink Floyd – Shine On You Crazy Diamond (parts VI-XI) http://twic.li/ieB ?
This comment was originally posted on Twitter
Pink Floyd – Shine On You Crazy Diamond (parts VI-XI) http://twic.li/ieB ?
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Pink Floyd – Shine On You Crazy Diamond (parts VI-XI) http://twic.li/ieB ?
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Pink Floyd – Shine On You Crazy Diamond (parts VI-XI) http://twic.li/ieB ?
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If you want more followers give this a try – http://cli.gs/4bv3se
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SMI blog post: The Nestlé-Greenpeace clash: a chronology http://bit.ly/bEeehK (via @socialinfluence)
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Social Media Influence: Social Media News & Intellegence » The … http://bit.ly/cXLKkW
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A good chronology of the Nestle/Greenpeace affair – in the worst presentation format I have ever seen! http://bit.ly/bgP53d
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The Nestlé-Greenpeace clash: a chronology http://bit.ly/aNveih
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absolutely brilliant slideshow on the Nestle vs GreenPeace sage well worth watching http://bit.ly/9GRKHp
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absolutely brilliant slideshow on the Nestle vs GreenPeace saga well worth watching http://bit.ly/9GRKHp
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The Nestlé-Greenpeace clash: a chronology http://ow.ly/1qFtO
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Work in social media or pr?, stop what you’re doing RIGHT NOW & watch a recap of the Nestle fiasco: http://bit.ly/bgP53d
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A MUST-WATCH FOR PR PROS RT @markkrupinski: Work in social media or pr? watch a recap of the Nestle fiasco: http://bit.ly/bgP53d
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Social Media Influence » The Nestlé-Greenpeace clash: a chronology http://ow.ly/1rh1m // @dwag29 Don’t know how, but I totally missed this.
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Confused by what happened with Nestle and Greenpeace. This presentation is a must see recap of events http://bit.ly/bgP53d
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Confused by what happened with Nestle and Greenpeace. This presentation is a must see recap of events http://bit.ly/bgP53d
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Confused by what happened with Nestle and Greenpeace. This presentation is a must see recap of events http://bit.ly/bgP53d
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[...] spring, Greenpeace put its massive online following at the vanguard of a recent campaign against Nestle that saw the massive conglomerate buckle to pressure and issue a rare policy change statement on [...]
[...] after a few days because it was flooded with protest messages. This, in result, created a brilliant case on how corporates shouldn’t deal with social [...]
[...] tactical choices are made? When do companies ‘give in’ (think of the clash between Nestlé and Greenpeace)? Many interesting examples can be though of, some of which I will discuss [...]
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