Nokia hails the importance of “earned media”
Submitted by Social Media Influence on March 24, 2010 – 10:03 amOne Comment
Not familiar with the concept of “earned media”? As Arto Joensuu, Nokia’s head of digital marketing MEA, explains in this presentation “earned media” is a new way to look at your marketing investment: getting consumers excited enough about a product that they do all the talking. It’s more effective, he vows, and it should be the objective of all marketers.
Conversational Marketing
View more presentations from Arto Joensuu.
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