Comments on: Will Nestlé Ever Reclaim its Facebook Page from Protesters?

By: Brands can be publishers but how can they create authentic content? | SMI

Brands can be publishers but how can they create authentic content? | SMI — Fri, 25 Feb 2011 10:53:45 +0000

[...] to an outside publisher or agency. The recent social media faux pas committed by Kenneth Cole and Nestle before it hint at just the sort of problems brands may face as they increase their role as [...]

By: The Good, the Bad and the Socially Inept… «

The Good, the Bad and the Socially Inept… « — Tue, 15 Jun 2010 12:18:55 +0000

[...] on its wall posts and then bizarrely enough reacted to them rudely, where they had to eventually apologise for being rude. It was a total [...]

By: Is it ever OK to muzzle commenters? | Social Media Influence

Is it ever OK to muzzle commenters? | Social Media Influence — Thu, 03 Jun 2010 12:30:42 +0000

[...] customer posts on company Facebook pages has become something of a taboo. Just consider Nestlé’s predicament back in March when it was accused of silencing critics for deleting angry Greenpeace posts from its [...]

By: Social Media Influence: Social Media News & Intellegence » How to fend off angry social media mobs

Thu, 06 May 2010 11:15:50 +0000

[...] many companies have a knee-jerk reaction to negative posts. Remember the Nestle fiasco back in March? The confectioner simply started deleting negative posts by Greenpeace and directly [...]

By: eModeration's Social Round-up #37 - A Sense of Community - Blogs - Brand Republic

Fri, 26 Mar 2010 18:52:19 +0000

[...] open-mouthed horror. At the time of going to press, Nestle’s Facebook page was best described as a sit-in – and this painful episode can’t fail to spotlight the huge variation in the quality of brands’ [...]