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Home » Customer Engagement, Industry Case Studies & Presentations, Technology and Innovation

Selling access to content in the new media economy

Submitted by Social Media Influence on March 22, 2010 – 12:53 pm27 Comments

Media Futurist and all around smart thinker Gerd Leonhard has posted on Slideshare his presentation at the Guardian’s recent Changing Media Summit.

It grapples with the major issues facing the creative/information industries today: how to move past selling “stuff” and instead create a revenue model around experiences and services. Particularly like the notion that data is the new oil.

It’s a compelling presentation (and one aided by his blog post with explainer notes)

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