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Home » Customer Engagement, News, Social Analytics, Social Media News

Twitter user: more likely to be female, never went to college, with kids

Submitted by Social Media Influence on March 19, 2010 – 10:59 am4 Comments

That’s the demographic breakdown arrived at by Muhammad Saleem who looked at Twitter usage since its inception, producing for Mashable a fascinating infographic. The dominant demographic characteristics of Twitter users are:

  • more likely to be female
  • 18-34 most active age group
  • more likely to have children
  • more likely they never went to college or grad school

As for usage patterns, they are more likely to communicate in “pointless babble” than they are to be conversational, (but only slightly more babble than actual conversation). There is also a fair number of spammers and self-promoters on Twitter as this pie chart shows:

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