Comments on: Nestlé’s “no logo” policy triggers Facebook revolt

By: What are people saying about YOUR business? | Terra Ferma Media – Social Media and Marketing Agency London

Sat, 15 Oct 2011 03:30:43 +0000

[...] offers your business the chance to put its point of view. Not in the heavy handed way that Nestle disastrously attempted earlier this year, but in a measured, positive and conciliatory way (see Pepsi example in this [...]

By: Do you know what people are saying about your business? | Terra Ferma Social Media Management

Tue, 22 Feb 2011 08:11:16 +0000

[...] and offers your business the chance to put its point of view. Not in the heavy handed way that Nestle disastrously attempted earlier this year, but in a measured, positive and conciliatory way (see Pepsi example in this [...]

By: bernetblog.ch » Blog Archiv » Nestlé, Greenpeace und Facebook: Lernen aus der Krise

Thu, 11 Nov 2010 13:50:15 +0000

[...] Die Zahl der Facebook-Fans steigt auf über 90′000 – und die Pinnwand ist voll von Links und mehrheitlich gehässigen Texten. Das Social Media Team reagiert gereizt, wenn Fans als Profilbild ein verändertes Nestlé-Logo verwenden. Zum Beispiel «Killer» statt «Kitkat», wie man es auch von der britischen Greenpeace-Seite runterziehen kann. Einmal wird der Nestlé-Administrator auf Facebook zu ruppig, was zu einem erneuten Anschwellen des Protests führt – die Details der Auseinandersetzung auf Social Media Influence. [...]

By: Social Media, a tactic for branding and participation | Rhuey46

Social Media, a tactic for branding and participation | Rhuey46 — Thu, 03 Jun 2010 10:25:26 +0000

[...] http://socialmediainfluence.com/2010/03/19/nestles-no-logo-policy-triggers-facebook-revolt/ [...]

By: Nestle PR series « Mengluwang's Blog

Nestle PR series « Mengluwang's Blog — Thu, 20 May 2010 11:11:08 +0000

[...] May 20, 2010 Nestle PR series Posted by Menglu in London under Uncategorized | Tags: attacking Nestle; Nestle PR failure; social media, Nestle, Niels Christiansen | Leave a Comment Nestle social media disaster: [...]

By: PC App Deals » Blog Archive » The Fun Trademarks Exercised Around Web 2.0

Sat, 03 Apr 2010 03:49:59 +0000

[...] Social Media Influence: Social Media News & Intellegence » Nestlé’s “no logo&… [...]

By: Green Energy » Blog Archive » Palm oil is an environmental and PR disaster

Sat, 27 Mar 2010 11:45:43 +0000

[...] until now) and from there it went viral. Those of you who are interested in social media dynamics, this excellent article will give you more details about this specific facet of the [...]

By: Social media gives Nestle a bad break » pr-media-blog.co.uk

Social media gives Nestle a bad break » pr-media-blog.co.uk — Fri, 19 Mar 2010 16:28:37 +0000

[...] blog describes the handling of the crisis like “David Brent in a paper merchants” while Intelligence in Social Media points out: “It’s not every day that a brand turns its most loyal followers into angry [...]

By: Phil Simon

Phil Simon — Fri, 19 Mar 2010 15:28:18 +0000

Nestle is violating so many basic social media tenets here that I don’t know where to start. Gotta love deleting comments. Nice way to tick off your customers.