Most avid social gamers likely to be female, French, divorced
Submitted by Social Media Influence on March 18, 2010 – 10:56 am28 Comments
That’s according to new research published this morning by Global Web Index that takes a close look at the growth of such games as Farmville and Mafia Wars and just who plays these games.
And who are these social gamers? They are predominantly women. And, looking at it from a national level, the French are mad for social gaming, followed by the Brits.
The researches reveal these facts about the most active social games players:
- Women play more than men (50% vs 41%)
- Divorcees play more than single users (63% vs 41%)
- Large families are much more likely to play, 56% of users with three or more children and 50% of users with two children play social games while only 43% of respondents with no children are players
- Half of the most active users, those who spend more than four hours per day online, play social games
- People working in media, marketing and advertising play more than respondents working in IT, internet and software and computer services (57% vs 43%).
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