Secret to social search: familiarity > authority
Submitted by Bernhard Warner on March 16, 2010 – 10:49 am3 Comments
Yes, a tip from a person of authority is to be heeded, and often is. But is there an even more convincing attribute out there? Max Ventilla of Aardvark, speaking at SXSW, points out that intimacy (or, “familiarity,” I’d venture) is even more authoritative than authority. He and his panel were speaking about the potential of social search and the power of crowdsourcing in influencing consumer decisions. The full presentation is here, courtesy of Brynn Evans.
Social Search: A Little Help From My Friends
View more presentations from Brynn Evans.
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SMI blog post: Secret to social search: familiarity > authority http://bit.ly/aKFGLF
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Intimacy (or familiarity) is even more authoritative than authority, http://minu.me/1v7y, #socialmedia
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Social Media Influence Social Media News & Intellegence » Secret …: SMI blog post Secret to social search famili… http://bit.ly/bOcax7
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