Heineken’s cruel viral gag snags footy lovers
Submitted by Social Media Influence on March 16, 2010 – 11:24 am19 Comments
Heineken, a long-time sponsor of the UEFA Champions League footy tournament, pulled off one of the crueler gags you’ll ever see. On the night of the big match, pitting AC Milan v. Real Madrid, it staged a dull artsy event at a local concert hall. The idea was to drag calcio-loving Milan supporters to the event, sacrificing the big match.
Girlfriends, journalists, the boss… they were all in on the gag, ensuring a filled concert hall. It wasn’t easy, but Heineken scored, and now it has a nice little viral video to add to its trophy case.
Heineken ?taly Activation from Kreatif360 on Vimeo.
The video has taken off in recent days with over 61,000 tuning in.
19 Comments »
Brilliant: Heineken’s cruel viral gag snags footy lovers http://bit.ly/cASln2
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Heineken’s cruel viral gag snags footy lovers http://bit.ly/9h8Hal
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This is brilliant – http://socialmediainfluence.com/2010/03/16/heinekens-cruel-viral-gag-snags-footy-lovers/
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Viral Marketing at its best. Heineken stops over 1000 football fans from watching champ league http://bit.ly/cUvU1w
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Probably the best gag in the world ? Heineken’s cruel viral gag snags footy lovers http://bit.ly/cASln2 (thanks @niknaknet)
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nice: http://socialmediainfluence.com/2010/03/16/heinekens-cruel-viral-gag-snags-footy-lovers/
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Quite simply a great idea well executed by Heineken http://bit.ly/cnKenC
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How cruel… RT @Buzzmartin: Quite simply a great idea well executed by Heineken http://bit.ly/cnKenC
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Heineken’s cruel viral gag snags footy lovers http://bit.ly/cASln2
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Heineken’s cruel viral gag snags footy lovers http://bit.ly/cASln2 – this is awesome!
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Social Media Influence: Social Media News & Intellegence …: Heineken, a long-time sponsor of the UEFA Champions … http://bit.ly/biUJ46
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Heineken’s cruel viral gag snags footy lovers http://bit.ly/cASln2
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http://socialmediainfluence.com/2010/03/16/heinekens-cruel-viral-gag-snags-footy-lovers/
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You have got to watch this. The best marketing campaign ever. http://bit.ly/9E5UGz
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Viral Marketing at its best. Heineken stops over 1000 football fans from watching champ league http://bit.ly/cUvU1w Classic!
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Brilliant: Viral Marketing at its most cruel: http://tinyurl.com/yf2cv3b
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Loving Heinekens cruel viral gag http://bit.ly/a6II2S
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Heineken’s cruel viral gag snags footy lovers http://bit.ly/cASln2
This comment was originally posted on Twitter
Heineken’s cruel viral gag snags footy lovers http://bit.ly/cASln2
This comment was originally posted on Twitter
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