In what’s being hailed a sports broadcasting “first,” tomorrow Google will begin live streaming all 60 Indian Premier League matches for the 2010 season on YouTube. You can imagine the massive expense for Google to stream these matches to cricket fans around the world.

Well, it’s picked up some sponsors do defray some of the costs as Brylcreem and Lebara Mobile have signed on. They get a masthead on the home page and sponsorship credits across YouTube, New Media Age reports.

As this has never been done before, it’s hard to know how many cricket fans will tune in to watch the matches live (or, nearly live… there is some chatter that the games could run a few minutes delayed), but, judging from the comments section on YouTube, there’s already some impressive buzz, particularly for Chennai supporters.