Search:
Newsletter signup:
Click here
Customer Engagement

Where marketing, PR, advertising and customer service collide.

Home » Customer Engagement, News, Social Media News

YouTube inks advertisers for live sports broadcasts

Submitted by Bernhard Warner on March 11, 2010 – 11:11 amOne Comment

In what’s being hailed a sports broadcasting “first,” tomorrow Google will begin live streaming all 60 Indian Premier League matches for the 2010 season on YouTube. You can imagine the massive expense for Google to stream these matches to cricket fans around the world.

Well, it’s picked up some sponsors do defray some of the costs as Brylcreem and Lebara Mobile have signed on. They get a masthead on the home page and sponsorship credits across YouTube, New Media Age reports.

As this has never been done before, it’s hard to know how many cricket fans will tune in to watch the matches live (or, nearly live… there is some chatter that the games could run a few minutes delayed), but, judging from the comments section on YouTube, there’s already some impressive buzz, particularly for Chennai supporters.

  • Share/Bookmark

One Comment »

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.

Additional comments powered by BackType