Comments on: eBook Review: The Social Contract with Customers http://socialmediainfluence.com/2010/03/09/ebook-review-the-social-contract-with-customers/ Social Media Intelligence, News & Analysis Sat, 19 May 2012 10:08:43 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Brent Leary http://socialmediainfluence.com/2010/03/09/ebook-review-the-social-contract-with-customers/comment-page-1/#comment-5665 Brent Leary Thu, 11 Mar 2010 22:38:49 +0000 http://socialmediainfluence.com/?p=1469#comment-5665 Hello Matthew, Thanks for checking out our ebook. We feel the contributions from folks in the trenches like David and the rest of the experts bring real value to people still trying to figure things out. Thanks again! Brent Leary Hello Matthew,

Thanks for checking out our ebook. We feel the contributions from folks in the trenches like David and the rest of the experts bring real value to people still trying to figure things out.

Thanks again!
Brent Leary

]]> By: Social Media Influence http://socialmediainfluence.com/2010/03/09/ebook-review-the-social-contract-with-customers/comment-page-1/#comment-5567 Social Media Influence Tue, 09 Mar 2010 21:25:01 +0000 http://socialmediainfluence.com/?p=1469#comment-5567 Hi David, I was having the same conversation today with @bernierjohn from Best Buy and mentioned your social phone metaphor (which I like). What you describe is exactly the philosophy and best practice we're trying to shine a light on here at socialmediainfluence.com best m Hi David,

I was having the same conversation today with @bernierjohn from Best Buy and mentioned your social phone metaphor (which I like). What you describe is exactly the philosophy and best practice we’re trying to shine a light on here at socialmediainfluence.com

best

m

]]> By: David Alston http://socialmediainfluence.com/2010/03/09/ebook-review-the-social-contract-with-customers/comment-page-1/#comment-5562 David Alston Tue, 09 Mar 2010 19:13:57 +0000 http://socialmediainfluence.com/?p=1469#comment-5562 Thanks for highlighting what I said in the e-book Matthew. For so many businesses they often think that 'they' decide when to venture into the depths of social media from a brand perspective. They generally have applied traditional marketing thinking where social media is just another "channel" to advertise in. What they come to realize is that their 'customers' have decided to put the brand smack in the middle of social media discussions - not them. I've always thought of social media more in terms of the "social phone" - the public two-way communications channel that customers now often use to "call out" a brand. Hopefully with e-books like this one the word will hopefully spread at least for the sake of so many brands and the folks that love them. Cheers. @davidalston Thanks for highlighting what I said in the e-book Matthew. For so many businesses they often think that ‘they’ decide when to venture into the depths of social media from a brand perspective. They generally have applied traditional marketing thinking where social media is just another “channel” to advertise in. What they come to realize is that their ‘customers’ have decided to put the brand smack in the middle of social media discussions – not them. I’ve always thought of social media more in terms of the “social phone” – the public two-way communications channel that customers now often use to “call out” a brand. Hopefully with e-books like this one the word will hopefully spread at least for the sake of so many brands and the folks that love them.

Cheers.
@davidalston

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