The Search for Social CRM

Customer Engagement

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The Search for Social CRM

Submitted by matthew yeomans on March 8, 2010 – 9:34 amNo Comment

Remember when CRM was the holy grail of customer insight? Back before social media came along and promised to really tell you what your customers are thinking and doing.

Well you won’t be surprised to know that combining the decade-old lessons of CRM with the evolving church of social media understanding is a discipline marketers are willing to invest a great deal of time and thinking to.

Enter Altimeter’s Jeremiah Oywang with his consultancy’s new study: Social CRM: The New Rules of Relationship Management.

Social CRM: The New Rules of Relationship Management

View more documents from Jeremiah Owyang.