Is 10 billion Tweets really a big deal?
At some point yesterday, Twitter surpassed the 10 billion Tweets mark, which, you’re no doubt wondering, means what exactly? Well, it’s just another measure to tell us what we already know: the micro-blogging platform is now mainstream.
Consider these quick observations: usage (by volume of Tweets) doubled in the past four months and has grown 10-fold in about 15 months (from 1 billion in November, 2008).
At the same time, corporate Twitter usage is growing, though much more slowly. According to a new study, 27 of the Fortune 100 companies now have an active Twitter feed.
From our discussion with companies, many more are soon to follow, or are at least considering a corporate Twitter policy. Which ones? In the UK, think an entire sector of the high street landscape that is not yet on Twitter: yep, the banks. When they do make the plunge, we advise they look at our Ten Commandments for Corporate Tweeting.

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