Can Facebook predict the “Best Picture” winner?
If you listen to pundits of the Silver Screen, the competition for “Best Picture” comes down to just two films: James Cameron’s “Avatar” and Kathryn Bigelow’s “The Hurt Locker.” But that’s not how it’s playing out on Facebook.
We thought we’d have a little fun with the “Best Picture” Oscar competition by taking a look at which studios have best harnessed social media (specifically, Facebook) to build buzz ahead of Sunday’s Academy Awards decision. Yes, this would probably be an exercise better suited for “The People’s Choice Awards, but here goes.
We looked at the 10 nominees to see which have amassed the biggest Facebook fan base, a telling sign of the buzziest films of the year.
The envelope please.

Okay, so maybe it comes as no surprise that Cameron & crew win here. More surprisingly, “The Hurt Locker” falls in the lower half of the top 10. Without a doubt, Cameron has built up the most successful social media marketing effort the film industry has ever seen, another reason why it’s broken all kinds of box office records. Earlier this week, Nielsen released new data showing “Avatar” was leading the field by a wide margin in Internet buzz as well.
So, it won’t even be close Sunday night. Hand the Oscar to the “Avatar” crew – for best use of social media, anyhow.


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