Search:
Newsletter signup:
Click here
SMI08

Home » Customer Engagement, News, Social Analytics, Social Media News

Separating the Tweeters from the quitters

Submitted by Bernhard Warner on March 3, 2010 – 11:54 am109 Comments

There’s a new study out this week that seeks to better understand the burning question: why do some people (you could add brands here too) thrive on Twitter while others find it pointless and quit in frustration?

This question evidently fascinated social media consultant Neicole Crepeau enough that she sought out Twitter quitters over an eight-month-span and asked them why they decided to throw in the towel. She concludes that those who stick with Twitter feel it will help them stay better informed, that it gives them an opportunity to express themselves, and, it’s fun.

And those who quit? They found it boring and difficult to find people worthwhile to follow as the chart here shows:

The same could be said of big brands of course. Those that fail to stick it out simply don’t understand the value of using this channel to stay topical, better informed or, gasp, have fun.

Share

109 Comments »

« Older Comments

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.

Additional comments powered by BackType