Social Media heavyweights Linked In and Facebook, along with a host of major companies now embracing social media strategies will be offering their insight at the upcoming Social Media World Forum Europe, taking place in London on March 15, 16 in London.

Among the many talks and exhibits to choose from we’re keen to see what social TV innovator Justin Kan of Justin.tv fame thinks of the mainstreaming of video content and the adoption of streaming technologies across both media and business. We’re also intrigued by the notion that “social media has all the power of an adult but is behaving like teenager,” as posited by one panel at the conference, which suggests “it’s time it grew up and went to work for your brand.”

Will social media grow up or will it just keep sulking in the bedroom doing new stuff the adults can’t comprehend? We’ll be finding out and providing regular updates from Social Media Forum. Hope to see you there.