Eastern Europeans prove social media stars

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Eastern Europeans prove social media stars

Submitted by Stash Luczkiw on February 25, 2010 – 10:08 am12 Comments

A new study by the Interactive Advertising Bureau in shows that Europeans from Portugal to Poland have been steadily embracing social media. Of all internet users surveyed in 16 countries, 52% had updated or viewed a profile on a social network in the last month. Surprisingly, Hungary came on top with 65% participation, followed by Romania at 61% and Poland at 56%.

Absent from the IAB survey (done in cooperation with Marketers Consumers, Digital and Connected) were Russia and the former Soviet Republics. However, a 2009 study by comScore found Russia had the most socially networked population, with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month. In Russia the biggest social network is Vkontakte, with more than 63 million users.

The comScore study reflects that social media has had a huge impact impact in three of the largest countries in terms of area: Russia, Brazil and Canada.

It seems no matter where you look social networking is catching on.

12 Comments »

Avinio says:

February 25, 2010 at 10:12 am

Europe embraces social media http://bit.ly/c2e6Mq

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Benroyce says:

February 25, 2010 at 11:04 am

Europe embraces social media RT @Avinio http://bit.ly/c2e6Mq

This comment was originally posted on Twitter
DonnyPapic says:

February 25, 2010 at 11:50 am

Eastern Europeans prove social media stars http://bit.ly/9igfsV

This comment was originally posted on Twitter
SMOSEOSEM says:

February 25, 2010 at 11:51 am

Eastern Europeans prove social media stars http://bit.ly/9igfsV http://bit.ly/ao0L2W

This comment was originally posted on Twitter
joinsocialmedia says:

February 25, 2010 at 1:30 pm

Social Media Influence: Social Media A new study by the Interactive Advertising Bureau in shows that Europe http://bit.ly/dtWhWQ

This comment was originally posted on Twitter
socialmediatip says:

February 25, 2010 at 1:47 pm

Social Media Influence: Social Media News & Intellegence » Europe …: http://bit.ly/9Fs0Tf

This comment was originally posted on Twitter
PeteHealy says:

February 25, 2010 at 1:52 pm

Update on social media usage in Europe: Big surge in the East http://bit.ly/9JcrcQ #in

This comment was originally posted on Twitter
MaxKhazanovich says:

February 25, 2010 at 2:12 pm

Social Media Influence: Social Media News & Intellegence » Europe …: A new study by the Interactive Advertising … http://bit.ly/9Fs0Tf

This comment was originally posted on Twitter
B2BTwiter says:

February 26, 2010 at 1:48 pm

Eastern Europeans prove social media stars http://bit.ly/c2e6Mq

This comment was originally posted on Twitter
SocialSentiment says:

March 9, 2010 at 3:35 pm

“Social Media Influence: Social Media News ‘ Intellegence » Eastern …” http://bit.ly/bgICIf

This comment was originally posted on Twitter
Social Media in Eastern Europe « When digital marketing goes international says:

June 1, 2010 at 7:10 pm

[...] Media in Eastern Europe Social networking is exploding in Eastern Europe. A study by the Interactive Advertising Bureau shows that of all internet users surveyed in 16 European countries, Hungary was in top rank with [...]
International Digital Marketing » Social Media Boom in Eastern Europe: Time to Change Your Marketing Strategy? says:

January 30, 2011 at 5:15 pm

[...] networking is exploding in Eastern Europe. A study by the Interactive Advertising Bureau shows that of all internet users surveyed in 16 European countries, Hungary was in top rank with [...]