Thanks to social media consultant and industry blogger Vijay Rayapati in Bangalore who takes a look at a nasty Twitter storm that targeted the country’s largest coffee chain, Cafe Coffee Day, earlier this month. It all started when a group arrived for a “Tweetup” at a Chennai branch and were told they’d have to pay an extra charge or vacate the premises. You’re kicking Twitter out?!, the tweeters raged, both online and off. Cafe Coffee Day was quick to pick up on the online furore and tweet a series of apologetic and clarifying responses, keeping the uproar to no more than a tempest in a coffee mug. They succeeded in defusing the matter, but they also made a few blunders along the way, Rayapati points out.