How the Paperchase furore plays out on Google
Submitted by matthew yeomans on February 11, 2010 – 5:30 pm7 Comments
We’re not going to get into a big preachy “why Paperchase needs an active social media policy in order to douse the mini-flames of Twitter ire” post.
Instead, we’ll let Google do the talking for us. Take a look at this screengrab of a general Google web search (now with live Twitter updates) for Paperchase and see the real time reputation crisis play out for any web searcher to see.
Any wonder that Paperchase just launched its own damage limitation Twitter feed about 30 mins ago?
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SMI blog post: How the Paperchase Furore Plays Out on Google http://bit.ly/cY3cUN
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Social Media Influence: Social Media Analysis & Intellegence » How …: Take a look at this screengrab of a genera… http://bit.ly/al7mVs
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Social Media Influence: Social Media News & Intellegence » How the http://goo.gl/fb/muLB #smpg
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Social Media Influence: Social Media News & Intellegence » How the …: We’re not going to get into a big preachy … http://bit.ly/deHs9C
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[...] Luczkiw on February 12, 2010 – 11:18 amNo Comment Paperchase’s scramble to diffuse yesterday’s roiling Twitter storm and cap serious damage to its brand shows the risks of business snubbing people with “friends [...]
Hello there,
Paperchase has not given any satisfactory response. They are blaming others when they themselves refused to take down the infringing work months ago. Now they are desperately seeking for a scapegoat while being unapologetic.
Paperchase care about the mess, not what caused the mess.
Bear hugs,
Hidden Eloise
This comment was originally posted on socialmediainfluence.com
The “least” case option? Interesting question. Of course it will depend on what type of organisation you operate/work for — i.e. are you a visible Main Street brand or more B2B? Questions like that will have to be factored in before you invest the time, resources and money in, say, a Twitter or Facebook presence. But there is common ground for all companies, and it’s a pretty simple truism. If you aren’t yet part of the community where your customers, shareholders, employees are congregating daily then you’re putting yourself at a big disadvantage. You learn not just their likes and dislikes, but invaluable tips can be gleaned from such a community — think of it as a customer focus group where you don’t have to lure in people off the street with the promise of tea and biscuits. It’s a way to stay relevant with your most vocal customers. Secondly, don’t wait for some PR flap to arise before entering these communities. You’ll be late to the game and treated with less credibility.
This comment was originally posted on socialmediainfluence.com
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