Bollywood breaks a YouTube first
In what’s being a hailed a cinematic “first,” a new feature-length film is premiering on YouTube. Which Hollywood exec had the bright idea? None. This is pure Bollywood.
The new film Striker premiered earlier this month, simultaneously in cinemas across India and on YouTube throughout the rest of the world.
Striker’s director, Chandan Arora, told the Hindustan Times: “It’s great for a project high on content, but low on star value. In such a scenario, one does not get optimal distribution in overseas markets. This will help curb piracy and reach a wider audience.”
Stealing a page from Netflix and Lovefilm, Google is charging viewers in some territories. The film can be seen for free throughout the world, except in India (where it will be kept off the internet entirely) and in the U.S., where it will cost $4.99 on Google’s recently launched YouTube rentals business.
It’s unlikely movie rentals will help Google begin to recoup operating costs at the famously loss-making YouTube. But for a film producer looking for exposure in hard-to-crack overseas markets, it’s a no-brainer. In the U.S. alone, YouTube has an estimated 135 million viewers. No wonder it’s so sought after by advertisers and, now, film makers. Well, at least Bollywood film makers.
Meantime, pass the chutney. Bahut achcha.
13 Comments »
Social Media Influence: Social Media Analysis & Intellegence … http://bit.ly/ak4sQy
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You could give poor people interest free loans. That is why in Islam the virtue of giving interest free loan is as much as giving charity, or even more, I’m not quite sure.
This comment was originally posted on Random Approaches
The exact problem with charity is that it doesn’t help people out of poverty, it makes sure they are kept in poverty. The rich should rather put their money into social businesses and banks who supply micro loans than give it to people like Mother Theresa or other lovers of poverty.
This comment was originally posted on Random Approaches
dream world. How the hell is someone going to get involved in a business if they are not going to get any return from it? People would need to be already financially secure before they coniderer investing. By the time they’re rich enough they might aswell donate surplus funds to charity.
Sorry Yunus but your solution holds no water in the real world
This comment was originally posted on Random Approaches
This man is even better then the ferry tale guy named Jesus.
This comment was originally posted on Random Approaches
Social Media Influence: Social Media Analysis & Intellegence … http://bit.ly/aEUv6m
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racists scrub
This comment was originally posted on Random Approaches
Inspirational. I’m trying to replicate the Bank of the Poor model in my home country. Wish me luck!
This comment was originally posted on Random Approaches
To coco1234lexi: Get a grip, a moral compass and a conscience kid – so far in life you have developed no soul. Get out of your comfy suburb and travel a bit to learn how good and easy you have it and how bad and hard the majority of kids in the world have it. Dedicate your life to making a positive difference in the world or your life will be meaningless and wasted.
This comment was originally posted on Random Approaches
u are just a mother fucker. u know nothing about this world. be educated.ok
This comment was originally posted on Random Approaches
fuck u muhammad
This comment was originally posted on Random Approaches
I ditto that comment…
This comment was originally posted on Random Approaches
[...] in the past to find a profit plan for its video host subsidiary. Earlier this year, it cut a deal with Bollywood to launch a pay-per-view service for the film Striker, and it tried to make a profit [...]
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