http://socialmediainfluence.com/2010/02/05/pepsis-new-campaign-too-big-for-the-super-bowl-just-fine-for-facebook/ Social Media Intelligence, News & Analysis Sat, 19 May 2012 10:08:43 +0000 hourly 1 http://wordpress.org/?v=3.1 http://socialmediainfluence.com/2010/02/05/pepsis-new-campaign-too-big-for-the-super-bowl-just-fine-for-facebook/comment-page-1/#comment-15501 Tapping the social web to perfect products, streamline business | SMI Thu, 16 Dec 2010 13:52:27 +0000 http://socialmediainfluence.com/?p=833#comment-15501 [...] Here at SMI we have reported throughout the year on the good and the bad in the area of co-creation. In the latter camp, we saw some gimmicky crowdsourcing gambits, i.e, using customers to introduce a new donut or softdrink flavor. We have seen crowdsourcing utilized in some innovative ways too. On the consumer side, Dell and Starbucks are leading the way with their innovative platforms to collect and act upon the best ideas from their customers with Dell Ideastorm and My Starbuck’s Idea. GE’s Ecomagination unit and PepsiCo, meanwhile, are tapping the public for ways to build a better planet. [...] [...] Here at SMI we have reported throughout the year on the good and the bad in the area of co-creation. In the latter camp, we saw some gimmicky crowdsourcing gambits, i.e, using customers to introduce a new donut or softdrink flavor. We have seen crowdsourcing utilized in some innovative ways too. On the consumer side, Dell and Starbucks are leading the way with their innovative platforms to collect and act upon the best ideas from their customers with Dell Ideastorm and My Starbuck’s Idea. GE’s Ecomagination unit and PepsiCo, meanwhile, are tapping the public for ways to build a better planet. [...]

]]> http://socialmediainfluence.com/2010/02/05/pepsis-new-campaign-too-big-for-the-super-bowl-just-fine-for-facebook/comment-page-1/#comment-9584 SMI Conference Spotlight: PepsiCo invests in a social media movement | Social Media Influence Mon, 07 Jun 2010 10:37:54 +0000 http://socialmediainfluence.com/?p=833#comment-9584 [...] the expense of a few Super Bowl spots in January to instead fund virtuous civic projects with the Pepsi Refresh Project. Then, keeping an ear out for the concerns of its customers, it reintroduced Mountain Dew to the [...] [...] the expense of a few Super Bowl spots in January to instead fund virtuous civic projects with the Pepsi Refresh Project. Then, keeping an ear out for the concerns of its customers, it reintroduced Mountain Dew to the [...]

]]> http://socialmediainfluence.com/2010/02/05/pepsis-new-campaign-too-big-for-the-super-bowl-just-fine-for-facebook/comment-page-1/#comment-8793 Social Media Influence: Social Media News & Intellegence » Pepsi v. Coke and the battle of their do-gooder machines Wed, 28 Apr 2010 09:35:24 +0000 http://socialmediainfluence.com/?p=833#comment-8793 [...] take us by surprise. Earlier this year the company initiated a major online campaign called the Refresh Project, which was also a civic-minded publicity project. It’s still going strong with over 680,000 [...] [...] take us by surprise. Earlier this year the company initiated a major online campaign called the Refresh Project, which was also a civic-minded publicity project. It’s still going strong with over 680,000 [...]

]]> http://socialmediainfluence.com/2010/02/05/pepsis-new-campaign-too-big-for-the-super-bowl-just-fine-for-facebook/comment-page-1/#comment-6729 Social Media Influence: Social Media News & Intellegence » Who should you hire to succeed in social media? Tue, 30 Mar 2010 22:55:17 +0000 http://socialmediainfluence.com/?p=833#comment-6729 [...] most with staffing for a new world? In past columns we’ve talked with likes of Dell, Ford and Pepsi about their move to incorporate social business thinking throughout their organizations yet when it [...] [...] most with staffing for a new world? In past columns we’ve talked with likes of Dell, Ford and Pepsi about their move to incorporate social business thinking throughout their organizations yet when it [...]

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