http://socialmediainfluence.com/2010/02/05/pepsis-new-campaign-too-big-for-the-super-bowl-just-fine-for-facebook/ Social Media Intelligence, News & Analysis Thu, 29 Jul 2010 11:35:59 +0000 hourly 1 http://wordpress.org/?v=3.0 http://socialmediainfluence.com/2010/02/05/pepsis-new-campaign-too-big-for-the-super-bowl-just-fine-for-facebook/comment-page-1/#comment-9584 SMI Conference Spotlight: PepsiCo invests in a social media movement | Social Media Influence Mon, 07 Jun 2010 10:37:54 +0000 http://socialmediainfluence.com/?p=833#comment-9584 [...] the expense of a few Super Bowl spots in January to instead fund virtuous civic projects with the Pepsi Refresh Project. Then, keeping an ear out for the concerns of its customers, it reintroduced Mountain Dew to the [...] [...] the expense of a few Super Bowl spots in January to instead fund virtuous civic projects with the Pepsi Refresh Project. Then, keeping an ear out for the concerns of its customers, it reintroduced Mountain Dew to the [...]

]]> http://socialmediainfluence.com/2010/02/05/pepsis-new-campaign-too-big-for-the-super-bowl-just-fine-for-facebook/comment-page-1/#comment-8793 Social Media Influence: Social Media News & Intellegence » Pepsi v. Coke and the battle of their do-gooder machines Wed, 28 Apr 2010 09:35:24 +0000 http://socialmediainfluence.com/?p=833#comment-8793 [...] take us by surprise. Earlier this year the company initiated a major online campaign called the Refresh Project, which was also a civic-minded publicity project. It’s still going strong with over 680,000 [...] [...] take us by surprise. Earlier this year the company initiated a major online campaign called the Refresh Project, which was also a civic-minded publicity project. It’s still going strong with over 680,000 [...]

]]> http://socialmediainfluence.com/2010/02/05/pepsis-new-campaign-too-big-for-the-super-bowl-just-fine-for-facebook/comment-page-1/#comment-6729 Social Media Influence: Social Media News & Intellegence » Who should you hire to succeed in social media? Tue, 30 Mar 2010 22:55:17 +0000 http://socialmediainfluence.com/?p=833#comment-6729 [...] most with staffing for a new world? In past columns we’ve talked with likes of Dell, Ford and Pepsi about their move to incorporate social business thinking throughout their organizations yet when it [...] [...] most with staffing for a new world? In past columns we’ve talked with likes of Dell, Ford and Pepsi about their move to incorporate social business thinking throughout their organizations yet when it [...]

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