Comments on: Kraft-Cadbury, the 1st Mega-Merger of the Facebook Era? http://socialmediainfluence.com/2010/01/22/kraft-cadbury-the-first-mega-merger-of-the-facebook-era/ Social Media Intelligence, News & Analysis Mon, 06 Feb 2012 22:39:17 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Social Media Influence: Social Media News & Intelligence » Cadbury’s social media chops still not rubbing off on owner Kraft http://socialmediainfluence.com/2010/01/22/kraft-cadbury-the-first-mega-merger-of-the-facebook-era/comment-page-1/#comment-9267 Social Media Influence: Social Media News & Intelligence » Cadbury’s social media chops still not rubbing off on owner Kraft Fri, 21 May 2010 07:46:22 +0000 http://socialmediainfluence.com/?p=588#comment-9267 [...] closing, we have never entirely agreed with Warren Buffet’s logic to sell off part of his holdings in Kraft following the [...] [...] closing, we have never entirely agreed with Warren Buffet’s logic to sell off part of his holdings in Kraft following the [...]

]]> By: Bernhard http://socialmediainfluence.com/2010/01/22/kraft-cadbury-the-first-mega-merger-of-the-facebook-era/comment-page-1/#comment-4651 Bernhard Wed, 27 Jan 2010 09:44:13 +0000 http://socialmediainfluence.com/?p=588#comment-4651 Thanks for your comprehensive reportage on Cadbury, Luke. As you note, this brand has made some big mis-steps over the past few years, but through its creative engagement with social media it's still beloved the world over. Thanks for your comprehensive reportage on Cadbury, Luke. As you note, this brand has made some big mis-steps over the past few years, but through its creative engagement with social media it’s still beloved the world over.

]]> By: Luke Abbott http://socialmediainfluence.com/2010/01/22/kraft-cadbury-the-first-mega-merger-of-the-facebook-era/comment-page-1/#comment-4650 Luke Abbott Tue, 26 Jan 2010 14:44:35 +0000 http://socialmediainfluence.com/?p=588#comment-4650 Nice post, I didnt realise Buffet was so against the deal and I had hoped Cadburys would avoid the merger but I guess money talks. Here in Ireland there's fears the Cadburys jobs here will go and we'll become a subsidiary of the UK. Although I work with a former cadburys employee who swears that due to the better quality grass that cows eat, that produces better quality milk, that produces better quality chocolate than the UK factories. So if the Irish manufacturing plant goes here, there will be a dip in the quality of cadbury products. Just to add further to your post, here's a more in depth look at Cadburys use of social media since 2006 http://www.mrlukeabbott.com/marketing/cadburys-social-media-success-story-part-1/ Regards. Nice post, I didnt realise Buffet was so against the deal and I had hoped Cadburys would avoid the merger but I guess money talks. Here in Ireland there’s fears the Cadburys jobs here will go and we’ll become a subsidiary of the UK. Although I work with a former cadburys employee who swears that due to the better quality grass that cows eat, that produces better quality milk, that produces better quality chocolate than the UK factories. So if the Irish manufacturing plant goes here, there will be a dip in the quality of cadbury products.

Just to add further to your post, here’s a more in depth look at Cadburys use of social media since 2006
http://www.mrlukeabbott.com/marketing/cadburys-social-media-success-story-part-1/

Regards.

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