Comments on: Ford’s Fiesta of Social Media

By: Internet Time Alliance | Social Learning, Complexity and the Enterprise

Internet Time Alliance | Social Learning, Complexity and the Enterprise — Sun, 01 Jan 2012 21:40:46 +0000

[...] The Ford Motor Company has used social media for learning, beginning withSyncMyRide, and now integrating it as a way to connect customers and the company. Ford’s intention is to consider how social media can inform the company as a whole, rather than judging its efforts by the criteria of one department and those “holistic” lessons filter up and down through the company, says Monty [head of social media]y. That includes the company’s executive board and goes as far as putting up senior execs for online Q&As through Twitter and on the corporate Facebook page. “There is a healthy respect for [social media] and how we participate in it. Two-way dialogue is healthy for a company like Ford, and we’ve grown as a result of having participated in it,” says Farley [Chief Communications Officer]. At some point, as executives grow in seniority, they tend to become “isolated from reality,” adds Monty. Making the Ford board aware of and engaged with social conversations counters that isolation. “When [CEO Alan Mulally] says we are making the cars people want, well, how do we know unless we are listening?” asks Monty. [...]

By: Ford seeks social media puppet mastery | SMI

Ford seeks social media puppet mastery | SMI — Thu, 24 Mar 2011 07:47:14 +0000

[...] year Ford put its Fiesta brand in the hands of America’s drivers to help tell the real story behind the car. This year the company has placed its social media faith in an orange sock puppet [...]

By: Social media spotlight: Ford Explorer’s “Go. Do” gets it done | SMI

Wed, 02 Mar 2011 12:52:47 +0000

[...] Wait a second: a car company gives the keys to the public to record and share their adventures with the rest of the online public. Where have you heard this formula before? Right, here with the Volkswagen Tiguan and here with the Ford Focus. [...]

By: Blog | ABC Signup

Blog | ABC Signup — Mon, 31 Jan 2011 22:00:58 +0000

[...] out some of the success stories, from large organizations such as Burger King, Dell and Ford to smaller businesses like Blendtec and Naked [...]

By: A Snapshot of Social Media – 4th Quarter, 2010 « SocialSteve's Blog

A Snapshot of Social Media – 4th Quarter, 2010 « SocialSteve's Blog — Mon, 18 Oct 2010 01:28:48 +0000

[...] It starts with listening. This was a common topic at many of the forums I attended. Listening is hard. Everyone wants to be in the action, but in order to have a solid foundation for action, businesses need to listen first. While this may slow the process somewhat, the likelihood for success is far greater. If you want to get a deeper understanding of the importance of listening, check out, “Social Media Conversation: I Know You’re Talking, But Are You Listening?” Want more, observe how Ford listened to “customer feedback on design and engineering issues (for) the (Ford) Fiesta … This was particularly….” [...]

By: TWTRCON SF 2010: The Case Studies « TWTRCON

TWTRCON SF 2010: The Case Studies « TWTRCON — Mon, 11 Oct 2010 18:34:39 +0000

[...] Created the Fiesta Movement campaign, which generated 6.5 million views on YouTube and more than 3.4 million impressions on Twitter. [...]

By: Yet more brands plumb social media for next “viral” spokesperson | SMI

Yet more brands plumb social media for next “viral” spokesperson | SMI — Tue, 21 Sep 2010 10:47:16 +0000

[...] we had a hand in at Custom Communication, I should disclose). Ford too generated big buzz for Fiesta Movement, putting 100 “agents” behind the wheels of the compact car to take it through its [...]

By: Harold Jarche » The Evolving Social Organization

Harold Jarche » The Evolving Social Organization — Wed, 25 Aug 2010 08:08:37 +0000

[...] [5] http://socialmediainfluence.com/2010/01/20/fords-fiesta-of-social-media/ [...]

By: International brand communities / we are social

International brand communities / we are social — Thu, 19 Aug 2010 13:49:13 +0000

[...] sells different products in different ways in different regions, on the whole, probably won’t. The Fiesta Movement in the US (where bloggers were given a car for six months) is markedly different to This is Now, [...]

By: Social Media Influence: Social Media News & Intellegence » Ford hits the road with new tracker app

Wed, 05 May 2010 13:20:24 +0000

[...] may remember Ford’s Fiesta Movement, a social media advertising campaign. Well, now Ford is going advertise and test the new app by [...]