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Home » Social Media News

Crowdsourcing helps save JPG Magazine (maybe)

Submitted by on January 13, 2009 – 10:44 amNo Comment

There may be light at the end of the tunnel for JPG Magazine, which at the beginning of the year announced it would be closing within days. The popular photography publication built entirely around high quality user-generated content now has a reprieve, thanks to its community which rallied around a blog launched to try to SaveJPG.

Yesterday editor in chief Laura Brunow Miner sent an email to subscribers saying their efforts had demonstrated enough interest in the magazine to bring it to the attention of a few potential acquirers:

“We’re thrilled to say that because of you, we have multiple credible buyers interested in giving JPG a home. We will be keeping the site up after all, and hope to have a final update in the next week or so on who the acquirer will be. Thank you for making all of this possible.”

If a deal goes through, it’ll be interesting to see how JPG innovates to make the most of its lifeline. As Erick Schonfeld at TechCrunch concluded after the first announcement:

“The site itself was able to attract about 300,000 unique U.S. viewers a month (Quantcast), but its business model relied on selling print ads. And that’s a business you don’t want to be in right now, especially if you are a startup with an artsy photo mag that was never very appealing to advertisers.

“The value of JPG was in the online portion—the process by which the best photographs were commissioned, curated, and selected with the help of other reader-photographers. It is a model that I believe we will see more of in the future because talent is everywhere. We just need a better way of finding and highlighting the very best of it.”

Elsewhere on the web

Marshall Kirkpatrick at ReadWriteWeb believes the market for enterprise RSS is dead. (This makes all at RWW sad — they love RSS). Tech investor Brad Feld thinks Marshall’s living in a parallel universe, what with NewsGator doing so well and all.

Steve Rubel posts his thoughts on why text remains king of the web, citing Robert Scoble’s video posts which garner far fewer viewers than one might think they would. Rubel’s conclusion: “…if you’re creating video you better pay attention to the text you put around it. Without text, you’re dead. You won’t be found.”

Michael Arrington analyses the freshly released Comscore numbers for Facebook and MySpace in the US and wonders whether the former will overtake the latter in the US this year.

Mashable reports that Dan Zarella, who last week brought us Tweetbacks, has been a busy bunny — he’s now released an entire suite of Twitter widgets for WordPress, called (surprise, surprise) TweetSuite.

This one’s just for the media geeks: Dave Winer illustrates, with diagrams and a revision trail, how investigative research happens in the blogosphere.

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