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Customer Engagement

Where marketing, PR, advertising and customer service collide.

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Article Archive for December 2008

Facebook and LinkedIn face competition from Xing
December 19, 2008 – 11:19 am | No Comment
Facebook and LinkedIn face competition from Xing

Xing, the social network for professionals that has quite a lot of traction in Europe, has announced its purchase of socialMedian, a social news aggregator startup which came out of private beta just a few …

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Histrionic bloggers changing the face of PR?
December 18, 2008 – 12:20 pm | 2 Comments
Histrionic bloggers changing the face of PR?

Michael Arrington has thrown a major wobbly over the misuse of PR embargoes and in a  related stream of barbed vitriol, has begun publicly denouncing the attention-seeking behaviour bordering on spamming tactics employed by some …

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Need a job? Twitter’s hiring
December 17, 2008 – 11:52 am | No Comment
Need a job? Twitter’s hiring

Twitter’s looking for a business product manager. Michael Arrington at TechCrunch sees it as the first step in Twitter’s plan to ramp up revenue, adding:
“Most startups in this position simply sell themselves before it becomes …

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The future of the internet lies in mobile
December 16, 2008 – 10:32 am | No Comment
The future of the internet lies in mobile

Remember how back in the day, the year 2000 was going to be this amazing unimaginable nirvana of science and technology development of almost sci-fi proportions that was going to change our lives forever? Then …

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Mahalo Answers: The money-making hope for 2009
December 15, 2008 – 11:47 am | One Comment
Mahalo Answers: The money-making hope for 2009

Mahalo, the human-powered search engine launched in 2007 has added another facet to its angle of curated web content – a Q&A feature called Mahalo Answers. What sets it apart from similar services such as …

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More lumpy Xmas stockings with CBS Interactive job cuts
December 12, 2008 – 12:05 pm | No Comment
More lumpy Xmas stockings with CBS Interactive job cuts

Days after Yahoo’s job cuts, TechCrunch confirms that CBS Interactive has also laid off around 20% of staff, affecting CNET and Last.fm among other digital media assets. Erick Schonfeld estimates the total number of cuts …

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Zentact tipped as this year’s social networking darling
December 11, 2008 – 12:02 pm | No Comment
Zentact tipped as this year’s social networking darling

A new tool that’s got some ears pricked is Zentact, a contact-amplifying service co-founded by Eric Marcoullier, known for being a key player in the team that developed MyBlogLog and then sold it to Yahoo …

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Heidi Klum Guitar Hero Ad
December 10, 2008 – 12:51 pm | No Comment

A question of content: How scantily-clad Heidi Klum scores big with You Tube watchers

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Motrin’s Viral Headache
December 10, 2008 – 12:49 pm | No Comment

Why it’s good to listen to your target audience before creating an ad for them….

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Sony BMG: Avril Lavigne’s Girlfriend
December 10, 2008 – 12:33 pm | No Comment

The first YouTube video to surpass 100 million viewings

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