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Customer Engagement

Where marketing, PR, advertising and customer service collide.

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Article Archive for November 2008

Social media engagement – ur doin it wrong
November 17, 2008 – 11:58 am | One Comment
Social media engagement – ur doin it wrong

Pity the marketing execs at Motrin whose attempt to be cool and funny is turning into this week’s object lesson in how quickly a misjudged engagement with a key audience demographic can snowball into a …

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Obama Does YouTube
November 16, 2008 – 8:13 pm | No Comment

The future of political conversation…..that would be by bypassing the media.

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Freaky kid tipped to be the first YouTube/Hollywood crossover hit
November 14, 2008 – 2:05 pm | No Comment
Freaky kid tipped to be the first YouTube/Hollywood crossover hit

Much interest in the social media scene today around young Lucas Cruikshank, whose alter ego Fred, the squeaky-voiced 6-year old with anger management issues, is hot stuff among teen and tween YouTube viewers. Reporting from the …

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Windows Live goes social, unites Microsoft’s online services
November 13, 2008 – 12:53 pm | No Comment
Windows Live goes social, unites Microsoft’s online services

As if the world needed another Facebook, Microsoft has announced the next generation of Windows Live, which integrates almost every social media service you can think of and its dog in an orgy of APIs …

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All eyes on Facebook
November 12, 2008 – 1:01 pm | No Comment
All eyes on Facebook

Henry Blodget at Silicon Alley Insider is sitting on a pile of unconfirmed information regarding Facebook’s current common stock valuation, the upshot of which is: “… it is inaccurate to say that Facebook’s valuation has …

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NYT deconstructs Obama’s social media savvy
November 10, 2008 – 2:10 pm | No Comment
NYT deconstructs Obama’s social media savvy

The New York Times carries a fascinating look at the social media campaign that began with a conversation between the President-elect and Marc Andreessen and ended as the unstoppable force that carried Barack Obama to …

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Join Us at SMI 09
November 9, 2008 – 8:43 pm | 2 Comments

Four years after we launched our first social media-themed conference we have arrived at a point where social media is living up to its hype and is transforming the very nature of media and communication.
This …

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Case study: the anatomy of a blog storm
November 9, 2008 – 10:47 am | 6 Comments
Case study: the anatomy of a blog storm

It used to be that companies could count on a “bad news day” a few times a year. Ah, the good old days. Today, activists, critics and watchdogs are using the latest social media tools …

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Facebook and MySpace face off at Web 2.0
November 7, 2008 – 4:37 pm | No Comment
Facebook and MySpace face off at Web 2.0
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Social media shows its election steel
November 6, 2008 – 4:31 pm | No Comment
Social media shows its election steel
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