Four years after we launched our first social media-themed conference we have arrived at a point where social media is living up to its hype and is transforming the very nature of media and communication.

This year alone, the biggest financial story in a century was first reported on a blog, the biggest U.S. retailer began asking its own employees to review and comment on the products it sells and Starbucks asked you what you thought of its coffee, cakes and service.

Join us on March 3rd 2009 at the Cavendish Conference Centre in central London for a day’s conversation about how social media has finally come of age. And stay tuned here for conference updates and a daily dose of the top social media news.