Measuring brand appeal via YouTube

Have you checked out The Big Money, Slate.com’s new business site? It launched officially yesterday on, admittedly, one of the worst days in recent memory for investors. What a way to attract attention, right? What is TBM and how does it differ from the myriad personal finance and business news sites? The New York Times explains it best, calling it “a business site for the Facebook set“.
Some of you probably know Matt and I have been pitching in with a daily column for TBM, called “Today’s Business Press,” a round-up of the top business stories each day. We also worked with the editors to create something we think is fairly unique in the world of business media: a brand-tracker feature as told through YouTube videos. It’s called YouTube Brandwatch. Check out installment 1 this week, and let us know what you think. There will be a new video entry every Monday.

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