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Customer Engagement

Where marketing, PR, advertising and customer service collide.

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Article Archive for July 2008

Why airlines should rethink in-flight broadband
July 31, 2008 – 4:00 pm | No Comment

My prediction: a cabin full of disgruntled air travelers will use the net connections  at 30,000 feet(whenever it arrives) to unleash a torrent of complaints about underwhelming airline service. This is my take after a …

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Every 20 seconds a bogus blog is born
July 23, 2008 – 5:02 pm | No Comment

Yesterday evening I interviewed Graham Cluley at IT security specialists Sophos. Every six months they publish a “threat report” signaling to the market the creepy new pieces of malware that are emerging and the tricks …

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Report: Brits love Wikipedia, growing tired of MySpace
July 23, 2008 – 4:46 pm | No Comment

Hitwise this week has released the latest UK traffic ranking for Web 2.0 sites. The breakdown is interesting, if only because we are beginning to see a fair bit of stasis in the market. Yes, …

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Rob Walker and the enduring power of brands
July 22, 2008 – 11:27 am | No Comment
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The YouTube/N95 Summer Games
July 21, 2008 – 9:59 pm | No Comment

Jeff Jarvis today blogs about a brilliant idea he has for the upcoming Summer Games in Beijing. Noting that US news organisations (you can add all of the Western world, I’d say) are in a …

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And now introducing…
July 21, 2008 – 9:36 pm | No Comment
And now introducing…

Matt, I know, has had a long day, so I’m posting this one for him on his behalf. Starting today, Matt & I (well, I’ll join him beginning in August when I get back from …

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4 hours of online video per month
July 15, 2008 – 10:58 am | No Comment

According to ComScore, the average American online consumer spent nearly four hours (ok, it’s actually 228 minutes) in the month of May watching online videos (the most recent month for which stats are available). And, …

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What we like/dislike about the 3G iPhone
July 11, 2008 – 8:28 am | No Comment
What we like/dislike about the 3G iPhone

The early reviews are in and the iPhone 2.0 (available to us mere mortals beginning today) is getting high marks, for now justifying the massive hype. It’s faster, cheaper and open to more apps, Walt …

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The future of social networks?
July 10, 2008 – 7:48 am | No Comment

The answer is – surprise, surprise – mobile. Two telecoms giants, BT and Orange, this week announced major investments in mobile social networking ventures. BT has acquired Ufindus for £20 million, Rick Wray at The …

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Never heard of Stride chewing gum?
July 8, 2008 – 3:13 pm | 2 Comments

Me neither. Until today that is. Yet, it won’t be long before everyone knows of the brand. That’s because Stride (owned by Cadbury-Schweppes) has cashed in handsomely on one of the most truly viral online …

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