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Customer Engagement

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Think your site is interactive enough?

Submitted by matthew yeomans on May 8, 2008 – 1:20 pmNo Comment

You’ve got the comments section. And the RSS feed (possibly with advertising). And the Digg/Stumbleupon/Newsvine/del.icio.us/Twitter-it capability. Check, check, check. What about ?:

  • video
  • “Most Popular”
  • Synchronous Chat
  • Email alerts
  • Email newsletter

Birmingham Post journalist Joanna Geary has put together a thorough report on the interactive-ness of UK newspapers on her blog. It makes for some very revealing reading about what it takes to truly call your site interactive. She counts 22 interactive features that appear on some or all UK news sites and ranks the sites based on how many of these tools they utilise. BBC, Reuters UK and Sky top the list with the Telegraph, The Times Online, Economist and The Guardian fall in behind — and all the way down to the Midlands Business Insider that has one lonely feature – email alerts.

How does your site stack up?

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