From Ad Age: PR biggie Edelman launches Edelman Studios, "a virtual studio that will link emerging talent and professional talent
with brands and companies aiming to connect with consumers in new ways.

"The studio will solicit and develop creative content — from TV shows
to film shorts and webisodes — from screenwriters, producers and
directors who will have a shot at competing for assignments from
heavy-hitting marketers."

The boundaries of PR, marketing, advertising and, oh yes, contract publishing gets muddier by the day.

- Matthew