TechCrunch posts a helpful how-to video guide, a nice primer on the do’s and don’ts of online video. This is indeed timely. My students at John Cabot University here in Rome are finishing their mobile journalism projects, a project initiated with help from our friends at Nokia. The JCU YouTube channel is here. There will be more videos up next week, tackling issues that affect Romans and life in the Eternal City.

Back to the TechCrunch piece, I cannot agree enough with their tips on how best to distribute video. It’s a one-word solution: YouTube. As TechCrunch’s Duncan Riley writes, “you must understand [about video distribution] that (a) It’s all about YouTube, and (b) It’s all about YouTube.”

Even Microsoft would agree. They got tremendous visibility for a spoof Vista video after it ended up on YouTube.

On 4 June, as part of the Social Media Influence conference, we’ll be going in-depth with a panel tackling
the growing impact of online video in corporate comms. The panel details are here:

4.30PM – 5.15PM

HAS VIDEO KILLED THE BLOGGING STAR?

Okay, we’re joking…..sort of.
But be it video-snacking, YouTube resumes, digital video activism or
live-streaming to the web from your mobile
phone, the world of Web 2.0 is being driven by the moving image. This
panel will examine the role video is playing in shaping communication
techniques within companies as well as helping reach new consumer
audiences.

Panel – Robin Hamman, Senior Community
Producer, BBC, Matthew Yeomans, Custom Communication and online media
tutor, Cardiff University, Robert
Andrews, Editor Paid Content UK, Mireia Fontbernat, Qik.com

– Bernhard