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Customer Engagement

Where marketing, PR, advertising and customer service collide.

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Article Archive for April 2008

The YouTube Top 10 Brands – Part II
April 30, 2008 – 11:45 am | No Comment
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The YouTube Top 10 Brands – Part I
April 30, 2008 – 10:43 am | 4 Comments
The YouTube Top 10 Brands – Part I
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Content is king…again?
April 25, 2008 – 8:02 pm | No Comment
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Why Brew Blog might leave a sour taste for online journalism
April 24, 2008 – 4:23 pm | No Comment

Bernhard has beaten me to the bar with his Brew Blog post which covers most of what I was going to say.
There’s one more thing that interests me though and that’s how Miller is using …

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Blogs enter the fray in U.S. beer wars
April 24, 2008 – 11:16 am | No Comment
Blogs enter the fray in U.S. beer wars
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The rise and rise of Enterprise 2.0
April 21, 2008 – 12:56 pm | No Comment

Here’s an interesting stat to start the week. Forrester predicts the Enterprise 2.0 market — companies spending on everything from collaborative social networking tools to RSS to consumer payment systems utilising popular social networks (something …

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Leveraging the power and influence of the customer at Starbucks and Dell
April 21, 2008 – 10:54 am | No Comment
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“It’s all about YouTube”
April 18, 2008 – 9:15 am | No Comment

TechCrunch posts a helpful how-to video guide, a nice primer on the do’s and don’ts of online video. This is indeed timely. My students at John Cabot University here in Rome are finishing their mobile …

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Warning: off-key 80s rocker spoof ahead
April 17, 2008 – 11:04 am | No Comment
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American Airlines blog – how long before it crashes?
April 16, 2008 – 4:51 pm | No Comment
American Airlines blog – how long before it crashes?
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