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Customer Engagement

Where marketing, PR, advertising and customer service collide.

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Article Archive for March 2008

Why your blog should look nothing like a newspaper
March 31, 2008 – 8:59 am | No Comment

This is certainly not light reading for a Monday morning, but if you have about 20 minutes to kill, the New Yorker’s Eric Alterman has written an epic-length piece on the demise of the American …

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The “social media generation” also dictates the news cycle
March 28, 2008 – 8:32 am | No Comment

I wanted to add my two cents to what Matt discusses below. The insights of The Times’ Brian Stelter has generated some fascinating discussion about the power of word-of-mouth referrals on the news process, most …

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Social Media and the Spread of Political News
March 27, 2008 – 6:49 am | No Comment

Think young people don’t care anymore about politics? Think again.
Here’s a chunk from a New York Times story this morning that shows how the YouTube generation are finding, digesting and sharing political information with friends …

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Slide: banned in Turkey, but discussed everywhere
March 25, 2008 – 10:08 am | No Comment

I was mildly surprised a few weeks ago to read that Turkey is one of the fastest growing markets for social media powerhouses MySpace and Facebook. Unfortunately, the Web 2.0 craze hasn’t caught just the …

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The promise and limitations of social networks
March 24, 2008 – 9:28 pm | No Comment
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Ordered to pay back tips, Starbucks hit with bad PR online and off
March 21, 2008 – 6:19 pm | No Comment
Ordered to pay back tips, Starbucks hit with bad PR online and off
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MyStarbucksIdea and new careers in customer service
March 21, 2008 – 9:38 am | One Comment
MyStarbucksIdea and new careers in customer service
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Still trying to get your head around this blogging thing?
March 20, 2008 – 8:17 am | No Comment
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Blogs….What are they good for?
March 19, 2008 – 1:52 pm | No Comment
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AOL-Bebo: who wins, who loses
March 14, 2008 – 9:11 am | No Comment
AOL-Bebo: who wins, who loses
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