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Customer Engagement

Where marketing, PR, advertising and customer service collide.

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Article Archive for January 2008

Shell, YouTube and Activist Influence
January 30, 2008 – 7:13 am | One Comment

I’ve been updating some of our Custom Communication social media workshops over the last week and so I’ve been revisiting some social media case studies to see how they’ve progressed.
That’s how I came across this …

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Is Facebook a threat to business competitiveness? What about a lawsuit waiting to happen?
January 23, 2008 – 3:32 pm | No Comment

It’s been a bad week for social media networks.
On Monday, The Media Guardian pointed out (Note: after opening the link, scroll down to the middle of the page) that angry consumers who take their frustrations …

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Welcome to Custom Communication’s Social Media Influence
January 15, 2008 – 2:36 pm | No Comment
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