Search:
Newsletter signup:
Click here
Crowdfunding diary: The video elevator pitch
June 19, 2013 – 11:35 am | No Comment

Creating an engaging “elevator pitch” video is crucial to the success of your crowdfunding campaign. Here’s how the Gross Food Guide made theirs

Share
Read the full story »
Engagement

The business of social media marketing, storytelling and gamification

Social Business

Integrating social business thinking and technologies throughout the enterprise.

Social Analytics

The business of social media listening, understanding and reputation

Sustainability

Social media meets social responsibility.

Social Commerce

Where social media relationships translate into transactions

Browse through the sub-categories below for target specific content

Engagement, industry research, News, Social Media News »

Bon appétit? Just 10 brands account for majority of social media food conversations
June 19, 2013 – 7:48 am | No Comment

A study of 85 of the UK’s leading food brands reveals that just 10 brands account for 96% of all social media food conversations, and companies in this sector are by-and-large failing to engage with consumers via social. Read the full story »

Yahoo files patent for influence-based advertising
June 18, 2013 – 8:31 am | No Comment
Yahoo files patent for influence-based advertising

Yahoo has filed a patent that could see markers bid against one another to target the most influential social audiences.

Share
Infographic: What’s in a meme?
June 18, 2013 – 8:11 am | No Comment
Infographic: What’s in a meme?

From dancing hamsters to lying face-down on the street, meme culture has shaped the development of the internet and society in general, too. This infographic looks at how.

Share
The Gross Food Guide – A Crowdfunding diary
June 17, 2013 – 12:51 pm | No Comment
The Gross Food Guide – A Crowdfunding diary

An inside look at the highs and lows of crowdfunding a new kids’ App

Share
Social media spotlight: Jell-O jiggles into online/offline integration
June 17, 2013 – 10:23 am | No Comment
Social media spotlight: Jell-O jiggles into online/offline integration

Jell-O’s latest kid-friendly social campaign makes it okay to play with your food.

Share
Social commerce spotlight: Chirpify eliminates PayPal in in-stream purchase process
June 14, 2013 – 9:03 am | No Comment
Social commerce spotlight: Chirpify eliminates PayPal in in-stream purchase process

Social commerce platform Chirpify now enables consumers to make purchases using their debit and credit cards after a one-off registration process.

Share
Video Snack: Are we over hashtags?
June 14, 2013 – 8:30 am | One Comment
Video Snack: Are we over hashtags?

Hashtags: vital conversational tool or passe social fad?

Share
Online is least credible and most irritating source for product information, says study
June 12, 2013 – 9:19 am | No Comment
Online is least credible and most irritating source for product information, says study

Adobe’s new report demonstrates that online advertising isn’t getting any less annoying, but consumers aren’t totally averse to it if it’s done right.

Share
Social apps review: Boost your love life
June 12, 2013 – 8:37 am | No Comment
Social apps review: Boost your love life

How on Earth did we do this courtship business before the digital age?

Share
Facebook kills sponsored stories as part of ad streamlining process
June 11, 2013 – 7:58 am | No Comment
Facebook kills sponsored stories as part of ad streamlining process

Facebook’s ad product cuts promise ‘more efficiency and less repetition’.

Share
Infographic: What are teens sharing on social media?
June 11, 2013 – 7:39 am | One Comment
Infographic: What are teens sharing on social media?

A new infographic reveals what teens are doing on social networks, as well as some interesting insight into their views on privacy.

Share