Creating an engaging “elevator pitch” video is crucial to the success of your crowdfunding campaign. Here’s how the Gross Food Guide made theirs
The business of social media marketing, storytelling and gamification
Integrating social business thinking and technologies throughout the enterprise.
The business of social media listening, understanding and reputation
Social media meets social responsibility.
Where social media relationships translate into transactions
A study of 85 of the UK’s leading food brands reveals that just 10 brands account for 96% of all social media food conversations, and companies in this sector are by-and-large failing to engage with consumers via social. Read the full story »
Yahoo has filed a patent that could see markers bid against one another to target the most influential social audiences.
From dancing hamsters to lying face-down on the street, meme culture has shaped the development of the internet and society in general, too. This infographic looks at how.
An inside look at the highs and lows of crowdfunding a new kids’ App
Jell-O’s latest kid-friendly social campaign makes it okay to play with your food.
Social commerce platform Chirpify now enables consumers to make purchases using their debit and credit cards after a one-off registration process.
Adobe’s new report demonstrates that online advertising isn’t getting any less annoying, but consumers aren’t totally averse to it if it’s done right.
How on Earth did we do this courtship business before the digital age?
Facebook’s ad product cuts promise ‘more efficiency and less repetition’.
A new infographic reveals what teens are doing on social networks, as well as some interesting insight into their views on privacy.
