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How Social Can Keep Business Grounded and Sustainable
February 5, 2010 – 11:29 am | No Comment

ShareDo The Green Thing’s new Stay Grounded campaign questions the logic of companies spending millions each year on travel when social technologies can make them more efficient, profitable and sustainable.
SMI asked Green Thing to talk …

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Google Pulls Super Bowl End-Around with Recycled YouTube Ad
February 8, 2010 – 4:21 pm | No Comment
The estimated 100 million people who tuned into last night’s Super Bowl glimpsed history, Google’s first foray into mainstream TV advertising. What timing for its “Parisian Love” spot. This was not just the main stream of main stream audiences; it was the most sought-after and expensive stretch of American TV real estate, all to remind the public that Google can help you find just about anything, even trans-Atlantic love.

To hear Google CEO Eric Schmidt tell it, the search behemoth “didn’t set out to do a Super Bowl ad.” Read the full story »
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Pepsi’s new campaign: too big for the Super Bowl, just fine for Facebook
February 5, 2010 – 4:21 pm | No Comment
Pepsi’s new campaign: too big for the Super Bowl, just fine for Facebook

ShareIf the feel-good corporate message of the 1970s was to inspire us to do something nice, like to buy the world a Coke, what then could we accomplish, with a little benevolent prodding from a …

How Social Can Keep Business Grounded and Sustainable
February 5, 2010 – 11:29 am | No Comment
How Social Can Keep Business Grounded and Sustainable

ShareDo The Green Thing’s new Stay Grounded campaign questions the logic of companies spending millions each year on travel when social technologies can make them more efficient, profitable and sustainable.
SMI asked Green Thing to talk …

Jonathan Schwartz Resignation Tweet
February 4, 2010 – 3:31 pm | No Comment
Jonathan Schwartz Resignation Tweet

ShareIt’s being called a first for corporate communications. Late last night Sun Microsystems CEO Jonathan Schwartz broke the news of his resignation via Twitter.

In a succinct haiku delivery, Schartz wrote: “Today’s my last day at …

Mountain Dew’s Ongoing Dewmocracy – Ripping Up the Book on Campaigns
January 29, 2010 – 1:44 pm | No Comment
Mountain Dew’s Ongoing Dewmocracy – Ripping Up the Book on Campaigns

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Normally I’m pretty skeptical about the way most brands use social media to add buzz to campaigns.
All too often the brands see social media communities and networks as nothing more than a chatty herd who …

IPad launch, the moon landing of our generation?
January 28, 2010 – 9:03 am | One Comment
IPad launch, the moon landing of our generation?

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The growing number of buzz-measurement firms out there, if they are good at anything, provide us with lovely graphs that capture the zeitgeist of human expression as history is happening. Or, at least what the …

Apple’s Anti-Social Tablet of Success
January 27, 2010 – 6:09 pm | 2 Comments

ShareBy the time you read this the great tech mystery of 2010 will be in the process of being solved. Apple (AAPL) will have reaped the untold PR benefits of three weeks “radio silence,” while …

Kraft-Cadbury, the 1st Mega-Merger of the Facebook Era?
January 22, 2010 – 9:58 am | 2 Comments
Kraft-Cadbury, the 1st Mega-Merger of the Facebook Era?

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To put it kindly, Warren Buffett isn’t sweet on this week’s mega junk food merger.
In a remarkably candid interview with Bloomberg, Buffett grumbled that Kraft Food’s $19.3 billion takeover of Cadbury is bad news for …

Ford’s Fiesta of Social Media
January 20, 2010 – 2:55 pm | No Comment

ShareHere’s an alarmist prediction: 2010 will see the mainstreaming of social media as a marketing tool for big business. As I type, brand managers and creative directors the world over are salivating over the viral …

TV execs could learn a lot from Facebook
January 14, 2010 – 4:56 pm | No Comment

ShareTwentysomethings could care less about television, particularly late night television. That more or less sums up the “terrible difficulties” NBC executives face these days as they decide the fate of The Tonight Show with Conan …

At what price – integrity?
January 13, 2010 – 2:39 pm | No Comment
At what price – integrity?

Share Google is the big story of the day, demanding China make nice. Unless the People’s Republic stops censoring the people’s search queries, and stops hacking the people’s Gmail accounts, then Google will have little …