Social Media Influence Conference Archives
Did you miss this year’s Social Media Influence conference?
Now you can see all the presentations and photos from the conference at the post-event site.
Here’s a snapshot of the good stuff to view….
After the Social Media Influence conference
The Social Media Influence conference that took place on March 3rd was a great success and included presentations from YouTube, LinkedIn, Radar DDB UK and Pinsent Masons. We’ll be posting videos of the day and the presentations online in the next few days.
In the meantime, catch up with conference feedback and photos on our new Netvibes Social Media Influence page.
Guest Column: Time for a Chief Community Officer?
In an age where the power of the consumer to influence brands and buying decisions grows in leaps and bounds (witness Tropicana’s decision to reverse part of its recent rebranding), the ideas of DDB Worldwide President and CEO Chuck Brymer are worth considering.
He argues that the time has come for companies and agencies to appoint a Chief Community Officer, or CCO, whose role would “oversees the relationship between brands and their communities, not just in the narrow confines of how a consumer interacts with a product at point of purchase but also in how consumers interact with each other.”
Brymer lays out his thinking in a new book, “The Nature of Marketing”. Here’s his vision of the Chief Community Officer:
Heidi Klum Guitar Hero Ad
A question of content: How scantily-clad Heidi Klum scores big with You Tube watchers
Motrin’s Viral Headache
Why it’s good to listen to your target audience before creating an ad for them….
Sony BMG: Avril Lavigne’s Girlfriend
The first YouTube video to surpass 100 million viewings
Microsoft’s Shoe Circus
Where Jerry Seinfeld and Bill Gates try to invent the Microsoft brand…….
Reuters covers Social Media Influence 08
Reuters’ Matt Cowans produced this report on Social Media Influence 08. Call it a 97-second synopsis of what was covered on the 4th of June.
Only if it can live up to these 10 Commandments: We can articulate the company vision in 140 characters or less, minus PR puffery...
Radar DDB UK’s Social Media BrandscapeWe all know that major brands have to adapt fast to the changing world of social media. Now Radar DDB has produced a Social Media Brandscape...
Facebook seeks users response to new TOSIn the latest development to the Facebook terms of service debacle, Mark Zuckerberg has put out a call for user feedback to the proposed...
Focus on Marketing
Social Media continues to exert its influence in the political world. The number of MPs with a major...
Tourism Queensland’s “best job in the world” campaign to find a caretaker for an Australian...
Focus on Journalism
Social Media continues to exert its influence in the political world. The number of MPs with a major...
How else to explain the decision to live blog Thanksgiving? Who the hell is going to read that???? Read More →
The future of political conversation…..that would be by bypassing the media. Read More →





