Social Media Influence Conference Archives

Did you miss this year’s Social Media Influence conference?

Now you can see all the presentations and photos from the conference at the post-event site.

Here’s a snapshot of the good stuff to view….

After the Social Media Influence conference

The Social Media Influence conference that took place on March 3rd was a great success and included presentations from YouTube, LinkedIn, Radar DDB UK and Pinsent Masons. We’ll be posting videos of the day and the presentations online in the next few days.

In the meantime, catch up with conference feedback and photos on our new Netvibes Social Media Influence page.

Guest Column: Time for a Chief Community Officer?

In an age where the power of the consumer to influence brands and buying decisions grows in leaps and bounds (witness Tropicana’s decision to reverse part of its recent rebranding), the ideas of DDB Worldwide President and CEO Chuck Brymer are worth considering.

He argues that the time has come for companies and agencies to appoint a Chief Community Officer, or CCO, whose role would “oversees the relationship between brands and their communities, not just in the narrow confines of how a consumer interacts with a product at point of purchase but also in how consumers interact with each other.”

Brymer lays out his thinking in a new book, “The Nature of Marketing”. Here’s his vision of the Chief Community Officer:

Read the story »

Heidi Klum Guitar Hero Ad

A question of content: How scantily-clad Heidi Klum scores big with You Tube watchers

Motrin’s Viral Headache

Why it’s good to listen to your target audience before creating an ad for them….

Sony BMG: Avril Lavigne’s Girlfriend

The first YouTube video to surpass 100 million viewings

Microsoft’s Shoe Circus

Where Jerry Seinfeld and Bill Gates try to invent the Microsoft brand…….

Reuters covers Social Media Influence 08

Reuters’ Matt Cowans produced this report on Social Media Influence 08. Call it a 97-second synopsis of what was covered on the 4th of June.