Each network has its strength and weakness, but ultimately social is losing out to good ol’ email when it comes to commerce
The business of social media marketing, storytelling and gamification
Integrating social business thinking and technologies throughout the enterprise.
The business of social media listening, understanding and reputation
Social media meets social responsibility.
Where social media relationships translate into transactions
Facebook: great social tool, bit heavy on the constant updates. Hardly a week passes without some kind of change being snuck in – in the name of an improved experience – whether users like it or not. And it’s definitely a case of the latter for the makers of this amusing sketch, which portrays just how maddening life would be if Facebook was responsible for updating real life, too. Can you imagine? Read the full story »
Social login has been billed the ‘Holy Grail’ of customer insight. New research certainly supports this claim.
Talk about looking a gift horse in the mouth.
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What happens within an organisation, when the internal boundaries of departments, functions and even buildings are eroded by a new expectation of what collaboration should be, where the default is to be “open”, and information …
What will 2013 mean for social media? Tell us and win a free pass to SMI’s 360 Degrees of a Social Company conference
Kenshoo’s latest report into advertising tactics says ‘You get what you pay for’
When’s the optimum time of day to reach your audience?
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LinkedIn used to be little more than a repository for CVs and a hunting-ground for recruiters.
But it’s now an increasingly-important corporate comms channel – somewhere people are spending time on while they’re at work, rather …
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The challenge for social media marketing is telling stories at scale. Two areas – big data and content marketing – have been evolving rapidly but are far from mature. In this session Brilliant Noise co-founder …
A new campaign allows Twitter users to remotely fire balls at tennis-pro Tsonga in the run-up to the French Open
