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Social commerce spotlight:  Does the Target / Facebook collaboration spell another fail for f-commerce?
May 17, 2013 – 8:53 am | No Comment

Facebook and Target have teamed up in a bid to stave off threats from Amazon and eBay, whilst giving f-commerce a much-needed jumpstart. But the outcome looks bleak on both counts, say analysts.

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Engagement

The business of social media marketing, storytelling and gamification

Social Business

Integrating social business thinking and technologies throughout the enterprise.

Social Analytics

The business of social media listening, understanding and reputation

Sustainability

Social media meets social responsibility.

Social Commerce

Where social media relationships translate into transactions

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Engagement, industry research, News, Social Media News »

As social login awareness rises, consumers expect more personalization
May 23, 2013 – 8:56 am | No Comment

More consumers are aware of social login and subsequently expect a far more personalized online experience, according to new research. Read the full story »

Nutella kills massive social campaign over procedural snafu
May 22, 2013 – 10:41 am | No Comment
Nutella kills massive social campaign over procedural snafu

Talk about looking a gift horse in the mouth.

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SMI Conference Spotlight: The Future of Work
May 22, 2013 – 10:40 am | No Comment
SMI Conference Spotlight: The Future of Work

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What happens within an organisation, when the internal boundaries of departments, functions and even buildings are eroded by a new expectation of what collaboration should be, where the default is to be “open”, and information …

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SMI ’13 giveaway: What are this year’s top social trends?
May 22, 2013 – 8:17 am | No Comment
SMI ’13 giveaway: What are this year’s top social trends?

What will 2013 mean for social media? Tell us and win a free pass to SMI’s 360 Degrees of a Social Company conference

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Organic posting versus paid advertising: Which delivers results?
May 21, 2013 – 8:35 am | One Comment
Organic posting versus paid advertising: Which delivers results?

Kenshoo’s latest report into advertising tactics says ‘You get what you pay for’

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Infographic: The best and worst times to post on social media
May 21, 2013 – 7:50 am | No Comment
Infographic: The best and worst times to post on social media

When’s the optimum time of day to reach your audience?

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SMI Conference Spotlight – Linkedin no longer is an ugly duckling
May 21, 2013 – 7:23 am | No Comment
SMI Conference Spotlight – Linkedin no longer is an ugly duckling

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LinkedIn used to be little more than a repository for CVs and a hunting-ground for recruiters.
But it’s now an increasingly-important corporate comms channel – somewhere people are spending time on while they’re at work, rather …

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SMI Conference Spotlight – Telling Stories at Scale
May 20, 2013 – 11:38 am | No Comment
SMI Conference Spotlight – Telling Stories at Scale

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The challenge for social media marketing is telling stories at scale. Two areas – big data and content marketing – have been evolving rapidly but are far from mature. In this session Brilliant Noise co-founder …

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Yahoo to buy Tumblr for $1.1bn
May 20, 2013 – 10:39 am | No Comment
Yahoo to buy Tumblr for $1.1bn

Is Yahoo about to reinvent itself?

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Social media spotlight: Play virtual tennis with Jo-Wilfred Tsonga
May 20, 2013 – 9:14 am | No Comment
Social media spotlight: Play virtual tennis with Jo-Wilfred Tsonga

A new campaign allows Twitter users to remotely fire balls at tennis-pro Tsonga in the run-up to the French Open

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Video Snack: ‘Please Stop Using Social Media, Mom’ (brilliant after school special)
May 17, 2013 – 7:59 am | No Comment
Video Snack: ‘Please Stop Using Social Media, Mom’ (brilliant after school special)

Hey kids! Learn all about social media addiction in this great after school special!

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